2008-05-12 14:12:04 -
www.moxieinteractive.com/ - Formula Kelly Hamor or Abby Lurie 619-234-0345 hamor@formulapr.om lurie@formulapr.com Moxie Interactive, a division of Zenith Media Services and one of the top five interactive marketing agencies in the world, today announced the addition of Daina Middleton as senior vice president of Sunao, the agency's proprietary division responsible for spotting the latest
online and buzz marketing trends. In her role, Middleton will manage the customer insight, marketing analytics and emerging trends departments to ensure clients are receiving strategic thinking and execution of distinct and creative digital campaigns.
"Daina is a seasoned industry professional with a wealth of experience. Her keen insights and understanding of the interactive marketing mix make her a perfect addition to the Moxie team," said Kris Zagoria, founder and chief executive officer at Moxie Interactive. "Unique to the industry, Sunao provides clients with rare insights into trends that are shaping the new digital media landscape. With Daina at the helm of Sunao, Moxie clients will continue to benefit from this one-of-a-kind offering."
Prior to joining Moxie, Middleton worked for Hewlett-Packard's(TM )Imaging and Printing Group (IPG) as director of global advertising and interactive marketing. There, she led the team's mission of providing leadership, driving integration and establishing global standards across IPG in traditional advertising and interactive marketing. Middleton's expertise at Hewlett-Packard included search engine marketing and search engine optimization, social media, and cross-media effectiveness. With more than 20 years of marketing communications experience in the business-to-business, consumer and nonprofit markets, Middleton has held various key marketing positions across most of Hewlett-Packard's core printer business segments.
A special division of Moxie, Sunao researches and trend-spots the latest in digital media to provide clients with forward-thinking approaches that enhance their brand awareness and engage consumers. Sunao expands upon Moxie's mission to create client programs that reach "all screens" - out-of-home media, television, Internet and mobile phones.
Middleton received her Bachelor's from Oregon State University.
About Moxie Interactive
Simply put, Moxie Interactive is brilliant marketing, digitally enhanced. One of the largest full-service interactive marketing agencies in the United States, Moxie's capabilities include communications planning; media planning and buying; search marketing; branded entertainment; digital advertising; ECRM; experiential and sponsorship services; campaign management. At the heart of the agency is its proprietary offering, Sunao. A Japanese word meaning the 'untrapped mind,' Sunao is a team of experts whose mission is to deliver innovation to clients through trend-spotting, consumer insights and analytics.
Moxie's award-winning digital team is focused on connecting consumers and brands across all screens. Current clients include Cola-Cola, Hewlett-Packard, Garnier, Maybelline New York, Nestle, Puma, The Home Depot, Verizon, and 20th Century Fox, among others.
Founded in 2000, Atlanta-based Moxie was acquired by Zenith Media Services, a Publicis Company in 2006. Expansion has included additional locations in New York and Los Angeles. To learn more about Moxie, visit www.moxieinteractive.com.
Digital Marketing Executive Brings Decades of Global Advertising
Experience to Leading Agency
