2014-04-17 13:37:04 - Showcased Highly popular ORS (Formerly Organic Root stimulator) hair care range in Middle East during celebration
[Dubai, UAE – 17 April, 2014] – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, announced that its ORS (formerly Organic Root Stimulator) range of hair care products for extra curly-textured hair has gained immense popularity in the region; during the 10th anniversary celebration of its association with Worldwide Distribution Centre FZCO, the distributors for Namaste products in the Middle East. The celebration was held at Al Ghurair Rayhaan by Rotana in Dubai and was attended by Dr. Reginald Mitchell, popularly known as Dr. Hair, a renowned trichologist, and the Director of Education for Namaste Laboratories LLC, the US-based subsidiary owned by Dabur International and manufacturer of ORS (formerly Organic Root Stimulator)
range of products.
Made from natural ingredients, the ORS range of hair products are especially formulated for women with frizzy/extra curly hair in the region. Despite having relatively fewer hair shafts, the extra curly-textured hair gives a denser appearance and is prone to breakage due to their unique shape. Dabur International’s innovative ORS (formerly Organic Root Stimulator) range of hair care solution is developed after years of research to offer natural, non-cosmetic healing and protection to extra curly, frizzy and wavy hair.
Mohit Malhotra, Chief Executive Officer, Dabur International, said: “Dabur has a 130-year old legacy of developing herbal personal care products. We are extremely delighted about the success of our unique and innovative range of ORS hair care products, specially formulated for women with dense curls. Fortified with natural ingredients such as olive oil, aloe vera, sunflower oil, bamboo extract, rosemary and egg, among others, frequent use of ORS products make hair healthy, strong, straight and tangle free.”
The ORS (formerly Organic Root Stimulator) range of hair care products effectively addresses problems such as hair breakage, loss and thinning, dandruff, and dry and itchy scalp. The product range includes hair crème and lotions, shampoos and conditioners, hair masque and serums, hair mousse and mayonnaise, styling aids and taming gels, hair puddings, natural straighteners and hair relaxer system. These products help in hair and scalp restoration, hair repair, therapeutic reformation, and hair and scalp maintenance, providing a revitalized and healthy look.
“Since the texture of extra curly hair is different and is not as densely concentrated, they require special care to protect them from common hair problems such as thinning caused due to frequent breakage. The ORS (formerly Organic Root Stimulator) hair care range promises to revolutionize the hair care treatment for curly, spirally and coily hair with its easy to apply solutions which can be used frequently,” remarked Dr. Reginald Mitchell.
Dabur International has handed over the import and distribution work of the ORS range to the Worldwide Distribution Centre FZCO, one of the largest cosmetic distribution companies in the Middle East based in the UAE.
Khamid Ismatullaev, Managing Director, Worldwide Distribution Centre FZCO, concluded: “We are highly confident that Dabur International’s ORS hair care range will continue to be immensely popular, and an instant hit among consumers in the Middle East as it has been in the USA in the past and scale new heights of success in the future. We will ensure that the product range penetrate deep into the Middle Eastern market through our well-established network of distributors. We have more than a decade of experience in cosmetic distribution throughout the Middle East with over 400 stores in the UAE’s wholesale market and a huge customer base in the MENA region, West and East Africa, CIS countries and Far East.”
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.