2013-12-12 10:37:45 - Fluoride free formula helps position it as healthier dental alternative in region
Dubai, UAE – 12 December, 2013 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced that the Clove variant of its Dabur Herb’l Toothpaste range is one of its leading variants in the region. It has positioned itself as a healthier dental hygiene choice in the regional market owing to its fluoride free formula.
Dabur Herb’l Clove Toothpaste has become hugely popular in the Middle Eastern market because of its trusted herbal ingredients that are actively used in the region for various health purposes. The clove oil, the main ingredient of the toothpaste, fights harmful bacteria preventing tooth decay and cavities. A pH level lower than 5.5 can lead to tooth
erosion while regular use of the toothpaste helps maintain a balanced pH level thus lowering the chance of developing dental cavities.
Specially formulated with natural herbs for cavity protection, Dabur Herb’l Clove Toothpaste does not contain chemicals and fluoride which cause harmful effects on the teeth such as dental fluorosis. It contains natural Clove oil, an essential oil rich in eugenol which has strong antimicrobial properties that fights and attacks germs preventing tooth decay and caries. Dabur Herb’l Clove Toothpaste is also fortified with other essential herbs such as pellitory which helps relieve toothache, and blackberry bark which acts as a natural astringent as well as strengthens teeth and gums.
Vivek Dhir, Chief Marketing Officer, Dabur International, said: “Dabur Herb’l Toothpaste is a recognised brand of toothpaste in the region. Among all its variants, the Clove toothpaste has emerged as one of the most popular alternatives for the Arab population because of its herbal formulation and clinically proven benefits. Arab consumers are well aware of the health benefits of clove and other herbs used in the toothpaste because these ingredients are an integral part of Arab culture. Moreover, competitive pricing and attractive packaging along with its oral benefits has helped Clove toothpaste create a strong market for itself in the region.”
Dabur Herb’l Clove Toothpaste is available in tubes of 150 gm and 100 gm (75 gm pack with 25 gm extra).
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.