2013-10-09 11:11:12 - World’s largest selling hair oil brand forays into cleansing segment with a range comprising three variants customised to suit region’s climate
October 9, 2013
Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the launch of its Dabur Amla Crème Shampoo & Conditioner range. Dabur Amla, which has already been recognized as the world's largest selling hair oil brand, is looking to repeat the success with this brand new offering that has all the essential qualities of the original Dabur Amla Hair Oil in a rich, crème formulation.
Introduced in the region in a range of three unique variants – Dabur Amla Snake Oil, Amla Keratin and Amla Vitamin – the breakthrough product provides deep cleansing and moisturizing. This is vital to tackle the problems of dryness that is a direct outcome of the
harsh weather of this region.
The nourishing crème formula also offers a therapeutic effect on hair that is damaged due to excessive styling, shampooing, and colouring, or is prone to breakage.
The three variants come with their own set of added benefits as well. Dabur Amla Snake Oil shampoo is fortified with Amla Silica Complex to replenish lost oils, bind and help repair split ends. Amla Keratin shampoo helps make hair extremely tough, elastic and resistant to external damages as it is enriched with Keratin, which is the building block that forms the natural structure of hair. Contained in the Amla Vitamin shampoo is the combined vitality of the Multivitamins C and E, which are antioxidants that are known to maintain the health of hair and scalp, and Vitamins B5 and E that help repair and nourish along the entire length of hair. The conditioner range offers all the same goodness encapsulated in the shampoos.
“We have been planning of going to the market with a crème shampoo under the Dabur Amla brand, building on the reputation of our hugely successful Dabur Amla Hair Oil. With the new Dabur Amla Crème Shampoo & Conditioner range, we are confident of living up to our century-old legacy of offering world-class personal care products that are based on the core of hair nourishment. We have applied years of knowledge and created a range that we believe will further reinforce the confidence the Arab consumers have placed in us,” said Rohit Dogra, Senior Marketing Manager, Dabur International.
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.