2013-12-26 13:23:05 - MENA’s largest selling hair oil now presents its Gold standard premium hair oil with nourishing actives of Amla, Henna & Almond
[Dubai, UAE – 26 December, 2013] – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced that its Dabur Amla Gold hair oil has emerged as the number one choice for Arab women’s daily hair care regimen. The product dominates the MENA (Middle East and North Africa) region where the hair oil market is worth around AED 217 million. Women here attest to the effectiveness of Dabur Amla Gold in providing natural nourishment to hair that has become dry and damaged due to constant hair styling and heat treatments.
Dabur Amla Gold hair oil is a herbal formulation of enriched with amla, henna and almonds. Its scientifically proven formula is highly effective
for dry, damaged and chemically-treated hair. Amla, a 5-alpha-reductase inhibitor, acts as a hair tonic for strengthening follicles and promoting growth. Henna, on the other hand, is a natural conditioner that helps strengthen hair from root to tip, while the moisturizing properties of Almond treat dryness as well as provide softness.
Hair styling treatments such as hair colouring, chemical spraying, blow drying and straightening, and frequent washing can cause loss of moisture from hair and scalp making them dry, dull, itchy, and prone to tangle. The resulting severely damaged hair breaks off easily when combed, leading to hair thinning and loss. Dabur Amla Gold hair oil is an intensive repair therapy that nourishes hair from root to tip, enabling it to grow long, thick and strong. Moreover, Dabur Amla Gold has a fragrant aroma, is non-sticky, easy to wash off and provides instant pre-shampoo nourishment.
Vivek Dhir, Chief Marketing Officer, Dabur International, said: “The Arab women in the region frequently use chemical treatments and hair styling solutions which can strip hair of its natural oils, making them dull and dry. This leads to breakage and, ultimately, hair loss. Dabur Amla Gold hair oil is specially formulated with premium natural ingredients to address these concerns faced by women in the Middle East. It enriches hair with essential nutrients that are lost in frequent hair wash and treatments. The oil penetrates deep into the roots to stimulate blood circulation and make hair long and strong and shines with good health. Dabur Amla Gold hair oil has a strong market base in the region and promises to capture a greater share due to its popularity and visible benefits.”
Dabur Amla Gold hair oil is fortified with vital nutrients necessary for healthy hair growth. A regular oil massage of the scalp and hair from root to tip stimulates hair growth to make hair long, strong, soft and radiant. The product is available in two packs of 200 ml and 300 ml.
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.