2013-12-17 16:32:14 - CyberAlert's social responsibility program is now accepting applications from nonprofit organizations worldwide.
Stratford, Conn. — December 17, 2014 — Ten years ago, CyberAlert Inc., the news and social media monitoring service, announced the launch of a PR Grants Program to award free media monitoring services to nonprofit organizations.
Having now awarded one hundred eighty grants and more than $525,000 worth of media monitoring services to philanthropic organizations, CyberAlert is accepting applications for its 10th Annual PR Grants Program, ready to award 15 nonprofit organizations free online news monitoring and, optionally, social media monitoring or TV news monitoring. Past recipients include a cross-section of public service organizations in education, youth services, healthcare services, research, environmental groups, recreation, and many others.
All interested nonprofits can apply through Dec. 31 via CyberAlert’s online PR Grants application.
allow nonprofits to monitor important news about their organization and its donors, supporters and events. Since this media monitoring function would otherwise be performed by volunteers or staff, the PR Grant is a valuable time-saver, especially for growing nonprofit organizations like The DAISY Consortium.
“The amount of information we need to process and share has tripled within the last 24 months,” said Varju Luceno, director of communications for The DAISY Consortium, a 2013 recipient of the PR grant. “[CyberAlert] allowed us to refine and improve our communications as well as the digital content we provide to specific target audiences. We are better informed, and we save time.”
CyberAlert awarded free news and social media monitoring last year to 21 not-for-profits including The DAISY Consortium, a global group of organizations in support of digital audio reading material for people with disabilities. The consortium needed an efficient tool to share the most current information in its two newsletters and active Twitter feed with its community. CyberAlert’s media monitoring services allowed DAISY to increase awareness and support for its cause, Luceno said.
William J. Comcowich, CEO of CyberAlert, founded the PR Grants Program as a corporate social responsibility program to give-back to its customer base in public relations. His hope was and is that the free media monitoring services would help nonprofit organizations become more effective in the work they do for their constituencies.
“Our media monitoring services have benefited a lot of companies and agencies in various ways, and I didn’t want nonprofits to be left out from those benefits just because they didn’t have the budget for them,” said Comcowich on his motivation for founding the program.
Last year’s program was the first to extend applications to worldwide nonprofit organizations. CyberAlert supplied media monitoring for Weizmann Institute of Science, an Israel-based research center, and SAfAIDS, the Southern Africa HIV and AIDS Information and Dissemination Service to improve health knowledge and treatment for AIDS, among other international organizations.
Other previous grant recipients include the National Wildlife Federation, Girls on the Run International, Society for Public Health Education, Action Against Hunger, NAACP, The Anti-Defamation League, Hispanic Scholarship Fund, CancerCare, Canadian Paralympic Committee, National Fire Protection Association, Children's Wish Foundation (Canada), JA Worldwide (Junior Achievement), American Association of Poison Control Centers, Mercy Ships, Lawyers Without Borders, the Special Olympics, and many more.
Comcowich expects the value of this year’s grants to exceed $50,000. While the PR Grants Program saves each organization about $3,000 to $6,000 worth of services, it also saves them the staff time involved in conducting media searches manually using online tools.
CyberAlert helps organizations save significant time and resources, said Leilani Pearl, vice president of marketing and communications for the National Parkinson Foundation, a 2013 PR Grant recipient.
“CyberAlert is a helpful resource for any nonprofit organization with a limited media budget and limited staff resources,” Pearl said. “The media monitoring services have allowed us to monitor several keywords and stay abreast of hot topics in the healthcare arena. The social media monitoring is an added bonus that saves time from going to individual sites.”
CyberAlert does not require grant recipients to sign up for services when the grant expires at the end of the year, although several organizations per year do choose to continue and pay for the service. CyberAlert also offers a generous discount to nonprofit organizations for all its services.
The PR Grants Program’s 10-year milestone is a notable achievement, Comcowich said, and he hopes to see a high turnout of applications this year, especially more international applications.
CyberAlert is accepting applications from worldwide nonprofits through Dec. 31 and will announce the 2014 grant recipients in January. Nonprofit organizations interested in applying can use the online PR Grants application.