2008-12-03 02:55:01 -

www.drivewell.com - Representatives of CURE Auto Insurance announced the availability of a revolutionary new alternative in auto insurance to responsible drivers throughout Pennsylvania. The announcement was made at a press conference in Pennsylvania held at LOVE Park in Philadelphia, Pa. today. CURE"s presence in the marketplace will elevate the standards for fairness and equality in the industry, basing

rates predominantly on each applicant"s driving record and not on income proxy related factors such as education, occupation, home ownership, or credit score.
"We bring the people of Pennsylvania a new choice in auto insurance. With this new choice comes the opportunity of fair rates and policies for all responsible drivers," said Eric Poe, Esq., CPA, Chief Operating Officer for CURE. "Unlike the other insurance carriers in the state our rates aren"t based on education, credit score, or other income proxies since we believe those factors do not directly correlate with how well an individual drives. Our rates are based primarily on how well you drive. We believe this is the fairest way to insure people and are excited to bring this opportunity to the people of Pennsylvania."
CURE has quickly become acknowledged as the consumer"s auto insurance carrier in recent years because of its outspoken stance against the proliferated use of income-proxy rating factors by the auto insurance industry. Most recently, Poe, on behalf of CURE, testified against its own insurance industry"s trade group in opposing the use of a driver"s education, credit score and occupation for rating and underwriting insurance. CURE"s cooperation with consumer groups and legislators on this issue has brought heightened scrutiny to the practices of national auto insurance companies.
CURE is not a traditional insurance company in that it is a not-for-profit reciprocal exchange with no stockholders, or outside investors, no profit margins and no agents. As a not-for-profit reciprocal exchange, CURE is obligated to keep all unused premiums in the exchange and to use them solely for the benefit of its policyholders" not as profits to stockholders. This allows CURE to focus on what is best for policyholders, delivering quality coverage for responsible drivers and eradicating policy writing and rating based on discriminatory factors.
CURE brings over 18 years of prior experience to the Pennsylvania marketplace. Through this experience, CURE has developed the fairest rating system in the industry, basing rates on how well a person drives. The company is committed to providing great services with licensed Pennsylvania agents answering customer calls 24 hours a day, a comprehensive Web site, and numerous direct repair facilities throughout the state to ensure that every customer"s experience is a positive one.
CURE also brings Pennsylvania great rates for standard coverage offering policyholders unique ways to save money on their policies, including secure parking discounts and rental coverage both domestically and internationally.
"Pennsylvania is a great market for the service and experience that CURE has to offer," said Lena Chang, Ph.D, President of CURE. "The people of Pennsylvania deserve a better choice in auto insurance and CURE is here to provide them with that choice. We are revolutionizing the way auto insurance is done in Pennsylvania by offering the fairest rating system in the industry to all responsible drivers.?
More information on CURE can be found at www.drivewell.com or by calling 800-535-CURE.
About CURE
Headquartered in Princeton, N.J., Citizens United Reciprocal Exchange, (CURE) is a not-for-profit reciprocal exchange. Founded in 1990 by New Jersey Insurance Commissioner James J. Sheeran and award-winning insurance expert, Dr. Lena Chang as answer to the insurance crisis in New Jersey, CURE continues to lead the way as the not-for-profit solution for responsible drivers and the "cure" for the continuously evolving auto insurance problems. More information can be found at www.drivewell.com or by calling 800-535-CURE.


Media:

R&J Public Relations

Tiffany Miller, 908-722-5757

tmiller@randjpr.com