2012-10-22 16:26:02 - Deshpande to Address Ways for Marketers to Harness and Leverage Growing
Online Content

Cambridge, MA, October 22, 2012 – Curata, Inc., a content curation solution that enables marketers and publishers to easily find, organize, and share content, today announced its Founder and CEO Pawan Deshpande will speak at FutureM on Thursday, October 25 at 9 a.m. During the session, “Content Curation – How to Engage Prospects in 2020,” which is part of the 20/20 track, Deshpande will discuss the burgeoning content landscape and explain how marketers can get a handle on the massive amount of content that exists on the Web. He will also explore how content marketers in the future can leverage that content to better promote their businesses.

“The amount of content available for marketers is overwhelming, and it will only

continue to rapidly increase over the next 20 years,” said Deshpande. “It is critical for marketers to understand how, with the right strategy, they can efficiently leverage this content to capitalize on the opportunities that exist. I look forward to joining my peers and speaking at FutureM, an event that is known to bring together the brightest minds to discuss the most pressing issues in the marketing industry.”

Curata’s content curation software gives time back to busy marketers by enabling them to curate third-party content from multiple sources, and tag and categorize the content for easy organization. Curata users can then share that information in just 20 minutes or less each day, through a variety of channels.

MITX’s FutureM is known as the must-attend event for discovering what’s next, bringing together marketing and technology innovators to contemplate and celebrate the future of marketing. New this year, the 20/20 track brings together young speakers to explore provocative ideas, debate-worthy questions and unique scenarios regarding where marketing is going and what’s next for the web.