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CraveOnline Relaunches Site with Evolved Brand Focus

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© Business Wire 2013
2013-02-26 21:00:28 -

Gorilla Nation’s CraveOnline Media ( : .. ), a leading male lifestyle publisher, announced today the relaunch of its flagship site The relaunch includes a brand focus on the categories that define men: Entertainment, Gaming, Sports, Music, and Life & Style — continuing Crave’s position as the online authority on male lifestyle and culture.

The site relaunch will feature a branded entertainment video produced in-house by The CraveOnline Studios and features variations of the quintessential Crave man. On arrival, the redesign is revealed by a 3D interactive overlay in which a Crave host appears to toss away the previous site before presenting the new layout. In addition to the bold new look, the goal of the redesign is

to better focus on CraveOnline’s five main passion points: Entertainment, Gaming, Music, Sports, and Life & Style. The goal of Crave’s improved content strategy is to streamline the site into more intuitive channels.

“CraveOnline knows that no man is defined by any one interest and there is often cross visitation between multiple content categories such as gamers who are film fans and MMA/boxing enthusiast who are music aficionados,” says John Keefer, General Manager of CraveOnline and Vice President of Evolve Media. “In order to keep our 40+ million global visitors engaged, we redirected our focus onto five leading categories — each acting as the gateway for visitors to dive deeper into their niche interests through our family of sites.”

The Crave relaunch will debut new ad products and advanced technology.

One new product is designed to seed exclusive event coverage across the site to make it easier for readers to find the content they crave. With featured content targeted to contextually relevant environments, event coverage like Coachella will be easy to find within music articles.

Marketers can leverage Crave’s exclusive access and coverage of events as presenting sponsors.

“Crave’s new focused categories allow us to integrate a brands message with a passionate audience in a targeted genre, while maximizing reach against other interests men crave,” states Drew Berkowitz, Senior Vice President, CraveOnline Media.

Another new feature is a proprietary technology called ‘Most Craved’ that allows Crave to monitor its expert editors to look for topical trends and validate them against social engagement while driving content discovery across Crave’s sites. ‘Most Craved’ is currently in beta format and will formally launch later this year.

About CraveOnline Media, LLC

CraveOnline ( : .. ) is a leading male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more.
As one of the largest male lifestyle publishing company, CraveOnline Media attracts over 40 million unique visitors per month globally.

CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, Toronto, London and Sydney.

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CraveOnline MediaWhitney Ashley, 310-449-1890 Ext. 8250Director
of Marketing Communications : orAnnie

Carone, 310-449-1890 Ext. 8263Sr. Public Relations Associate :

Hossam Abdel-Kader
Phone: +43 1 9582319

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