2008-10-09 22:40:58 -
www.dillards.com - Pratt Public Relations Wendy Pratt, 310-372-7046 wpratt@earthlink.net Southern California-based REACTOR, maker of the world's most durable and progressive sport watches, today announced that country music superstar duo Montgomery Gentry will appear at Dillard's in Penn Square Mall at noon on Friday, October 17. The duo will be signing autographs as part of a national promotion with Dillard's and
Reactor. Anyone who purchases a Reactor watch will get a chance to meet and have a photo taken with Eddie Montgomery and Troy Gentry, who will be performing at the Zoo Amphitheatre later that evening.
The appearance is part of a national promotion that began in June to support the release of Montgomery Gentry's seventh album, Back When I Knew It All, which is being sold at select Dillard's stores. "This is the first time that we've offered a new release from a leading artist to be sold in our stores," said Dillard's Vice President Kay White. "And, we're thrilled that Montgomery Gentry will make personal appearances at three Dillard's locations to do autograph signings and meet with our customers." Dillard's is also hosting drawings at the Reactor Watch counters for tickets to the duo's concerts, and entries will also enter customers in a drawing for a Grand Prize to include a $500 Dillard's Gift Card, a pair of Reactor diamond Fusion watches valued at over $5,000, and tickets, travel and accommodations to a future Montgomery Gentry concert.
This relationship began with a simple gift of a watch. "When Dillard's learned that Troy Gentry was a watch collector, we arranged to get him a Reactor, which he loved and started wearing regularly," said Reactor Founder and President, Jimmy Olmes. "We later supplied watches to the band for a video shoot, and when we heard that they had a new album coming out in June, we formulated the idea to do this ambitious promotion."
For more information on Reactor's current line, or to find a dealer, visit www.reactorwatch.com or call 800-291-6600. The Dillard's store is located at 1901 NW Expressway, phone (405) 840-8495.
Unique styling and an uncompromising commitment to quality are what set Reactor Watch apart from the crowded watch market. Founded in 2003 by veteran sport watch guru Jimmy Olmes, Reactor's goal is to make "the best built performance sport watch ...period." Every Reactor model is built to meet or exceed demanding Swiss standards while offering an unprecedented value in fine watches.
Dillard's, Inc. (NYSE: DDS) is one of the nation's largest fashion apparel and home furnishing retailers. The Company's stores operate with one name, Dillard's, and span 29 states. Dillard's stores offer a broad selection of merchandise, including products sourced and marketed under Dillard's exclusive brand names. For more information, please visit www.dillards.com.
Montgomery Gentry is American country music duo composed of Eddie Montgomery (brother of country singer John Michael Montgomery) and Troy Gentry. Gentry and both Montgomery brothers originally comprised Early Tymz, a country band that had local success in clubs throughout the state of Kentucky. After John Michael Montgomery left for a solo career, Eddie Montgomery and Troy Gentry began performing as a duo, alternating as lead vocalists. Signed in 1999 to Columbia Records, the duo released its platinum-certified debut album Tattoos & Scars that year. They have since recorded four more studio albums: Carrying On (2001), My Town (2002), You Do Your Thing (2004), and Some People Change (2006), as well as a Greatest Hits package. These albums have produced more than 20 chart singles for the duo to date on the Billboard Hot Country Songs charts. including the Number One hits "If You Ever Stop Loving Me," "Something to Be Proud Of" and "Lucky Man," as well as ten more Top Ten hits. Their single "Back When I Knew It All" is currently the duo's fastest rising to date and already a Top 20 hit.
SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of local artists and international superstars, as well as a vast catalog that comprise some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsman A.G. and 50% owned by Sony Corporation of America.
Columbia Records is the oldest surviving brand name in recorded sound, dating back to 1888, and was the first record company to produce pre-recorded records as opposed to blank cylinders. Today it is a premier subsidiary label of Sony BMG Music Entertainment, Inc.
In-Store Appearance Part of National Promotion with Reactor
Watches!
