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Così Innovation Continues with the Launch of a New Category of Bowls this January


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Copyright © Thomson Reuters 2013. All rights reserved.
2013-01-10 19:24:28 -

Così Innovation Continues with the Launch of a New
                         Category of Bowls this January

 Così® launches new menu category of bowls using fresh, innovative ingredients


DEERFIELD, Ill (Jan. 10, 2013) -- Così, Inc. (Nasdaq: COSI) has introduced three
Così(®) Bowls as a new category expected to extend the Così(®) menu, while
delivering on the unique and craveable flavor combinations that people have come
to expect from the restaurant chain. Made with wholesome, high-quality
ingredients, the bowls are great choices for customers for both lunch and dinner
and all under 500 calories. The new Così(®) Bowl line-up includes the Adobo
Chicken with Avocado Bowl, 
the Korean BBQ Bowl and the Stuffed Portobello Bowl. "We created the recipes for our new bowls, knowing they had to be incredibly flavorful to deliver on our promise of delighting our guests with fresh, innovative ingredients," said Carin Stutz, Così(®) President and CEO. "These new bowls do just that. I am confident that our guests will love them." With the introduction of the three new made-to-order bowls, Così(®) is providing more options for a satisfying lunch or dinner. Each bowl features a unique blend of grains that include Colusari(TM) Red Rice, barley and rye. The bowls are also served with our signature Così(®) hearth-baked flatbread. The new Così(®) Bowls will be available at participating U.S. restaurants as part of the company's commitment to innovation and include: * Adobo Chicken with Avocado: pulled chicken marinated in adobo sauce; zucchini, yellow squash, red peppers and cauliflower roasted in the Così(®) open-flame hearth oven; fresh housemade pico de gallo and diced fresh avocado all served on a bed of grains and garnished with fresh lemon * Korean BBQ Pork: slow marinated pulled pork; fresh spinach; carrot and cabbage slaw tossed in ginger soy vinaigrette all served on a bed of grains and topped with fresh cilantro * Stuffed Portobello: roasted Portobello mushroom; savory herb tomato sauce; fresh mozzarella; zucchini, yellow squash, red peppers and cauliflower roasted in the Così(®) open-flame hearth oven all served on a bed of grains and topped with a fresh basil chiffonade About Così, Inc. Così(®) ( www.getcosi.com) is a national fast casual restaurant chain that has developed featured foods built around a secret, generations-old recipe for crackly crust flatbread. This artisan bread is freshly baked in front of customers throughout the day in open-flame stone-hearth ovens prominently located in each of the restaurants. Così's warm and urbane atmosphere is geared towards its sophisticated, upscale, urban and suburban guests. There are currently 75 Company-owned and 51 franchise restaurants operating in sixteen states, the District of Columbia, Costa Rica and the United Arab Emirates. The Così(®) vision is to become America's favorite fast casual restaurant by providing customers authentic, innovative, savory food while remaining an affordable luxury. The Così(®) menu features Così(®) sandwiches, freshly-tossed salads, breakfast wraps, melts, soups, Così(®) Squagels(®), flatbread pizzas, S'mores, snacks and other desserts, and a wide range of coffee and coffee-based drinks and other specialty beverages. Così(®) restaurants are designed to be welcoming and comfortable with an eclectic environment. Così's sights, sounds, and spaces create a tasteful, relaxed ambience that provides a fresh and new dining experience. "Così," "(Sun & Moon Design)" and related marks are registered trademarks of Così, Inc. in the U.S.A. and certain other countries. Copyright © 2012 Così, Inc. All rights reserved. "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. This press release contains statements that constitute forward- looking statements under the federal securities laws. Forward-looking statements are statements about future events and expectations and not statements of historical fact. The words "believe," "may," "will," "should," "anticipate," "estimate," "expect," "intend," "objective," "seek," "plan," "strive," or similar words, or negatives of these words, identify forward- looking statements. We qualify any forward-looking statements entirely by these cautionary factors. Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, taking into account the information currently available to management. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the cost of our principal food products and supply and delivery shortages and interruptions; labor shortages or increased labor costs; changes in demographic trends and consumer tastes and preferences, including changes resulting from concerns over nutritional or safety aspects of beef, poultry, produce, or other foods or the effects of food-borne illnesses, such as E. coli, "mad cow disease" and avian influenza or "bird flu"; competition in our markets, both in our business and in locating suitable restaurant sites; our operation and execution in new and existing markets; expansion into new markets including foreign markets; our ability to attract and retain qualified franchisees and our franchisees' ability to open restaurants on a timely basis; our ability to locate suitable restaurant sites in new and existing markets and negotiate acceptable lease terms; the rate of our internal growth and our ability to generate increased revenue from our existing restaurants; our ability to generate positive cash flow from existing and new restaurants; fluctuations in our quarterly results due to seasonality; increased government regulation and our ability to secure required government approvals and permits; our ability to create customer awareness of our restaurants in new markets; the reliability of our customer and market studies; cost effective and timely planning, design and build out of restaurants; our ability to recruit, train and retain qualified corporate and restaurant personnel and management; market saturation due to new restaurant openings; inadequate protection of our intellectual property; our ability to obtain additional capital and financing; adverse weather conditions which impact customer traffic at our restaurants; and adverse economic conditions. Further information regarding factors that could affect our results and the statements made herein are included in our filings with the Securities and Exchange Commission. Additional information is available on Così's website at www.getcosi.com in the investor relations section. This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Così, Inc via Thomson Reuters ONE [HUG#1669709]


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