2008-03-17 15:33:07 -
- The Rogers Group Gibson Patterson 310-552-4163 gpatterson@rogerspr.com or Cliff Jin 310-552-4105 cjin@rogerspr.com Subhead should read: With Beverage Industry Leader Kraft Foods, Home Appliance Leader Bosch Debuts the TASSIMO Brewer Featuring Over 40 Drink Options.
Also, add after each boilerplate for Bosch and Kraft: Starbucks and the Starbucks logo are registered trademarks of Starbucks U.S.
Brands, LLC.
The corrected release reads:
NEW TASSIMO HOT BEVERAGE SYSTEM DELIVERS AN UNPARALLELED VARIETY OF QUALITY BEVERAGES
With Beverage Industry Leader Kraft Foods, Home Appliance Leader Bosch Debuts the TASSIMO Brewer Featuring Over 40 Drink Options
Premium manufacturer Bosch home appliances - part of BSH Home Appliances Corporation - and beverage industry leader Kraft Foods, will debut the new single-serve TASSIMO hot beverage system by Bosch at the 2008 Housewares Show (Booth #L13131). Offering over 40 hot beverage varieties through patented T DISC technology, TASSIMO brews premium coffeehouse quality beverages, including four distinct coffee blends from Starbucks(R). Hot beverage choices include coffee, real milk cappuccino and latte, espresso, crema, tea and hot chocolate. TASSIMO utilizes T DISCs, which guarantee first-cup freshness every time. This technology enables the machine to read the barcode on each T DISC, ensuring that the brew temperature and amount of water are automatically adjusted for the perfect cup. Featuring an energy-efficient flow-through water heater that virtually eliminates pre-heat time, the sleek and space-saving design of the TASSIMO by Bosch makes it highly versatile and convenient.
"The new TASSIMO by Bosch lets everyone in the family enjoy their own perfectly tasting drink of their choice, with the simple touch of a button," said Franz J. Bosshard, president and CEO, Bosch home appliances. "Utilizing our exclusive flow-through water heating technology, that we have perfected in our world-renowned dishwashers, TASSIMO creates an instantaneous and ideal brewing environment."
Variety
Only TASSIMO offers a choice of coffee, real milk cappuccino and latte, espresso, crema, tea and hot chocolate. Featuring Starbucks(R) coffee blends and other favorite North American and European brands, TASSIMO utilizes T DISC technology to deliver a perfect first-cup experience. Consumers can prepare premium quality drinks, one after another, with each cup tasting as fresh as the first.
Convenience
Fully automatic operation and an integrated LED user interface mean that consumers can trust the TASSIMO by Bosch to deliver a superior beverage, without the usual hassle and mess of traditional coffee makers. The T DISC is easily inserted into the brewer and operates with one touch of a button. The barcode on each automatically signals to the machine the optimal amount of water and temperature required for the perfect cup every time. The consumer is also able to adjust the beverage strength to his or her liking. Bosch's flow-through water heater ensures virtually no pre-heat time, since it only heats the water needed per beverage, and requires just a brief pause between uses. The removable water tank is easily accessible by the consumer and the unit is simple to clean with a de-scaling maintenance disc. The two-step height adjustable and removable cup stand means that this unit is suitable for most cups, including travel mugs and heat-proof glasses.
Quality
The unique TASSIMO by Bosch guarantees first-cup freshness every time, no matter what was brewed in the unit previously. The taste remains consistent and there is no flavor transfer. The brewer can even make real milk cappuccinos and lattes, coffee, tea and hot chocolate. The advanced water filtration system also ensures that the water used is the best quality.
Two models of the TASSIMO hot beverage system by Bosch will be available in the U.S. in September 2008 with a MSRP of $139.99 in select specialty and department stores, and $99.99 in select grocery and mass merchandise stores. Both models will also be available online at www.tassimodirect.com.
About Bosch
Bosch home appliances is part of BSH Home Appliances Corporation, a fully-owned subsidiary of BSH Bosch und Siemens Hausgerate GmbH, the third largest home appliance manufacturer in the world. Inspired by the lifestyle of today's discerning consumers, all Bosch products combine superior performance and excellent quality with unrivaled ease-of-use. Opened in 1997, the company's appliance park in New Bern, North Carolina is comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops. The leader in environmentally friendly home appliances, Bosch manufactures products that regularly receive industry and consumer awards and its dishwashers are consistently top-ranked by leading consumer magazines. For more information, please visit www.boschappliances.com or call 800.921.9622 to request a catalog.
Starbucks and the Starbucks logo are registered trademarks of Starbucks U.S. Brands, LLC.
About Kraft
Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is a fully independent company and is listed in the Standard & Poor's 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's web site at www.kraft.com.
Starbucks and the Starbucks logo are registered trademarks of Starbucks U.S. Brands, LLC.
With Beverage Industry Leader Kraft Foods, Home Appliance Leader
Bosch Debuts the TASSIMO Brewer Featuring Over 40 Drink Options
