2008-09-26 01:46:02 -
- Beam Global Spirits & Wine, Inc. Kate Laufer 847-948-8888 kate.laufer@beamglobal.com or Qorvis Communications Nicole Chardavoyne 202-683-3102 nchardavoyne@qorvis.com Sixth graph, first sentence of release should read: The 80-proof collector's edition (sted The 40-proof collector's edition).
The corrected release reads:
CANADIAN CLUB(R) WHISKY CELEBRATES 150TH ANNIVERSARY WITH THE INTRODUCTION OF THE OLDEST CANADIAN WHISKY ON
THE MARKET
Limited Edition 30 Year Old Honors Brand History
Beam Global Spirits & Wine, Inc. (Fortune Brands, Inc. (NYSE:FO)), a global leader in premium spirits, and Canadian Club(R) Canadian whisky, the number three Canadian whisky in the world, announce the launch of Canadian Club(R) 30 year old, a limited edition whisky honoring the 150th anniversary of the brand. Hitting shelves in the fall, Canadian Club 30 year old marks the introduction of the oldest Canadian whisky on the market.
Its 30 year aging process results in a luscious oak character enhanced by delicate hints of dried fruit and subtle spice. The rich antique color and velvety texture complement its warm lingering finish and its unsurpassed natural smoothness. The limited edition 30 year old product comes in a collector's bottle with gold etching and a wax seal enclosed in a handsomely crafted black satin-lined box. Adding to the exclusivity of Canadian Club 30 year old, the first 150 bottles will be numbered to commemorate the 150 years of Canadian Club.
"We are pleased to offer consumers an elegant, rare and unforgettable 30 year old Canadian Club product," stated Brian Stockard, brand manager, Canadian Club. "We are excited to celebrate 150 years of Canadian Club and honor its place in history. The unique pre-barrel blending process of Canadian Club and 30 years of aging have created a superb product with a rich and smooth taste."
The history of Canadian Club began in 1858 when the whisky was called "Club Whisky" after the finer gentleman's clubs of the day. "Club Whisky" was so successful that it impacted the business of American bourbon. American distillers' lobbied Congress to require country of origin labeling and the name Canadian Club was born.
The Canadian Club distillery was established in Canada, one mile across the river from Detroit, in anticipation of the temperance movement. During the Prohibition era, the Canadian Club distillery was the site of many secret deals and police chases as Canadian Club was brought over the border into the U.S. Legend has it that famous customers, including Al Capone, were willing to risk everything to get their hands on Canadian Club.
The 80-proof collector's edition Canadian whisky is available in a 750ml bottle at a suggested retail price of $175-$199, which will vary by market. Canadian Club 30 year old will be available October through December in Canada, the United States and duty-free stores in Japan and Australia.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R), Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
drink smart(R)
Canadian Club(R) Blended Canadian Whisky, 40% alc./vol.
(C)2008 Canadian Club Import Company, Deerfield, IL
Limited Edition 30 Year Old Honors Brand History
