2008-10-13 19:08:48 -
SAN DIEGO, CALIF.-Cook & Schmid has been retained by the Olivenhain Municipal Water District (OMWD) to develop a community outreach campaign that will encourage long-lasting water conservation practices and communicate information about drought ordinances.
As part of the strategic campaign, Cook & Schmid conducted research into OMWD's customers' practices and preferences. Based on the survey results, Cook & Schmid then developed
a brand for OMWD - H2O Running Low - and currently is refining themes to be implemented across multiple media and communication channels. (See campaign brand artwork at the end of this release. Hi-res versions of artwork available upon request).
'In our experience, the most successful campaigns are based on research to formulate messages that resonate with key audiences and determine the best way to reach those people,' said Jon Schmid, Cook & Schmid partner. 'It is very gratifying to be once again working on one of the most important issues facing our region. Water conservation is a long-term challenge for Southern California, and its success is critical to future generations as well as the economic well-being of our entire state.'
Southern California's water supply is falling dangerously low because of below-average rainfall, court-ordered water restrictions aimed at protecting endangered smelt in the Sacramento-San Joaquin River Delta and dry conditions in the Colorado River basin.
Cook & Schmid has run a number of successful behavior-change campaigns in the Southern California region. The firm won five national awards for its work with the Mountain Area Safety Taskforce (MAST) for a fire safety public education program in the San Bernardino Mountains. Cook & Schmid is also currently employed by Riverside County to change perceptions about homelessness and to direct individuals and families to resources for help. And the firm is currently running a campaign for the San Bernardino County Registrar of Voters to increase voting by mail.
ABOUT COOK & SCHMID
Cook & Schmid, a San Diego public relations, advertising and marketing firm, specializes in reputation and issues management, marketing and advertising for private and public companies, organizations and government agencies, ranging from start-ups to Fortune 100 companies. Cook & Schmid partners personally manage each program and lead expert teams to ensure measurable success, from positioning a new company, launching new services or products, growing a bottom line or shaping public perceptions about important community issues. The firm's partners include a former journalist with multiple Pulitzer Prize nominations, and its senior team members boast an average of 20 years experience. Additional information is available at www.cookandschmid.com.
ABOUT OLIVENHAIN MUNICIPAL WATER DISTRICT
The Olivenhain Municipal Water District is a public agency providing water, wastewater services, recycled water, hydroelectricity and operation of the Elfin Forest Recreational Reserve. The District was organized in 1959 and has been serving water to its customers since 1961. The District currently includes over 48 square miles, and services a population of approximately 63,000 residents. The District includes portions of the cities of Encinitas, Carlsbad, San Diego, Solana Beach, and San Marcos as well as the communities of Olivenhain, Leucadia, Elfin Forest, Rancho Santa Fe, Fairbanks Ranch, Santa Fe Valley and 4S Ranch. For more information about the District visit www.omwd.com.
