Herzogenaurch  -  adidas  AG  announces  that,  following  notice  of
redemption bv the issuer adidas International Finance B.V. on October
8,  2009,  the   € 400 million  convertible   bond  2003/2018   (ISIN
DE0009038968) has been fully converted. This development  corresponds
to Management's original  expectation that, in  light of the  current
adidas AG share price, most  or all bondholders would exercise  their
conversion rights.

Following completion of the conversion process, 15,684,274 new shares
based on the Contingent Capital 2003/II of the Company will have been
issued. The  new shares  will  be entitled  to  dividends as  of  the
beginning of the financial year 2009.

As a result of the conversion, adidas AG will reduce its net debt  by
about € 400 million and increase its equity in the same amount.  This
development will contribute to the early achievement of the Company's
medium-term target of financial leverage below 50% by year-end 2009.


About the adidas Group
The adidas Group  is one of  the global leaders  within the  sporting
goods industry offering a  broad range of  products across the  three
core brands adidas, Reebok and TaylorMade-adidas Golf.  Headquartered
in Herzogenaurach, Germany, the Group has more than 38,000  employees
and generated sales of EUR 10.8 billion in 2008.

                                 ***

Contacts:


Media Relations                                          Investor
                                                         Relations
Jan Runau                                                John-Paul
                                                         O'Meara
Chief Corporate Communications Officer                   Head of
                                                         Investor
                                                         Relations
Tel.: +49 (0) 9132                                       Tel.: +49
84-3830                                                  (0) 9132
                                                         84-2751

Katja Schreiber                                          Dennis Weber
Corporate PR Manager                                     Investor
                                                         Relations
                                                         Manager
Tel.: +49 (0) 9132 84-3810                               Tel.: +49
                                                         (0) 9132
                                                         84-4989



Please visit our corporate website: www.adidas-Group.com

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