2013-08-08 23:17:19 - Columbia Business School has been pioneering cutting-edge innovations in management education for more than a century. Doremus, the business communications specialist, will handle media planning and buying for their Executive MBA and Executive Education programs.
Columbia Business School, the business school of Columbia University, has selected Doremus, the business communications specialist, to handle media planning and buying for their Executive MBA and Executive Education programs. Columbia Business School has been pioneering cutting-edge innovations in management education for more than a century.
The media program, supervised by Chris Philip, Chief Media Officer of Doremus, and his team, will initially encompass online digital display ads and search with additional media channels to be included at a later date.
Allison Womack, President of Doremus New York added, “Columbia Business School is synonymous with excellence at every level. It’s our privilege to be aligned with this formidable institution who shares our passion for business. We look forward to developing innovative
media programs to help recruit the next generation of global business leaders.”
About Columbia Business School
Led by Dean Glenn Hubbard, the Russell L. Carson Professor of Finance and Economics, Columbia Business School is at the forefront of management education. The School’s cutting-edge curriculum bridges academic theory and practice, equipping students with an entrepreneurial mindset to recognize, capture, and create opportunity in a competitive business environment. Beyond academic rigor and teaching excellence, the School offers programs that are designed to give students practical experience making decisions in real-world environments. The school offers MBA, Masters, and PhD degrees, as well as non-degree Executive Education programs. For more information, visit www.gsb.columbia.edu.
Doremus ( www.doremus.com
) is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt, Hong Kong, and Beijing, Doremus specializes in business communications, helping companies align their communications with their business objectives. Doremus does this by leveraging a unique understanding of the complexity of their clients’ industries and audiences, and translating that into compelling business-building solutions. BtoB magazine, the leading publication in business communications, has consistently named Doremus as one of its “Top Agencies” every year for the past decade. Doremus is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.