2010-02-09 23:11:46 -

Hollywood icon JOAN COLLINS has been unveiled as the new face of designer= ALEXIS BITTAR's costume jewellery range.
The veteran actress, 76, has turned back the time for the modelling sho= ts, in which she emulates the 1980s glamour she was

famed for during her = stint as Alexis Carrington Colby on U.S. TV soap Dynasty.
And Collins admits she jumped at the chance to pose for Bittar's camera= s because she is a big fan of elaborate costume jewels.
She says, "I don't collect real jewels, as I travel so much, but I have= a vast selection of costume jewellery since I was a teenager (sic).
"Alexis Bittar is by far my favourite costume jewellery designer. His w= himsical designs suit my personality effortlessly. I always feel glamorou= s and sexy whenever I adorn myself in his creations." Posters for the new advertising campaign were launched in New York this= month (Feb10), to coincide with the city's Fashion Week, which kicks off= on Thursday (11Feb10).