2013-12-23 08:32:49 -
Mumbai, 23rd December, 2013: The young inventor Flint Lockwood is back with his crazy ideas and this time is coming to save his town that has been taken over by Foodimals! In partnership with worldoo.com, users now get a chance to help Flint and his friends in action by participating in an exclusive contests, games and activities on worldoo.com. After partnering with Smurfs 2 earlier this year, the resounding response it received has encouraged Sony Pictures to associate with worldoo.com a second time.
The first installation of Cloudy with a chance of Meatballs was extremely popular with kids around the world and this time worldoo.com will be partnering with the second instalment of this film franchise. Commenting on the partnership, Harsh
Wardhan Dave, Head - Experience & Brand at Worldoo.com says that “it is the aim of worldoo.com to provide kids with popular and exclusive content. Sony Pictures like in the past has helped us with bringing in exclusive content that has been specially designed for kids. At worldoo.com, we have worked on integrating the concept of digital engagement so that kids can experience the associations and brands can connect directly with their core target audience in the manner that is most suitable for them. Apart from the trailer movies can now work around the themes for games and contests which will bring the movie to life even before its release. Moreover, through such engagement, we are able to gauge the amount of time a child spends with such exclusive content and the numbers have only been increasing. The positive results of such associations are always a tremendous boost to us and we look forward to innovation of this feature in the future as well.”
One of the most exciting elements that Sony Pictures has brought out for Cloudy with a Chance of Meatballs 2 are the games that include ‘Food for Thought’ world puzzles, ‘Barry’s River Run’, ‘I Spy a Foodimal’, ‘Foodimal Match Game’ and assisting Sam Spark with the ‘Weather Watcher’ game - all included under the adventure section of the Game Den on worldoo.com. Moreover the exclusive trailer of the movie has been launched on Doo TV. Kids thus get an exclusive chance to get up close and personal with their favourite characters along with getting a glimpse of the Foodimals. To win exciting goodies from the movie all kids have to do is visit the Community Centre in the Mainland and answer a few simple questions.
Notes to the Editor
Worldoo.com is an ever evolving online ecosystem for kids where they can live, express and play. It is the only platform dedicatedly designed for kids of the age group of 6 to 12, globally where kids can consume popular content from national as well as international kids’ brands. Each user requires parental approval before joining the same. Worldoo.com has also partnered with some of the most fascinating kids networks like Cartoon Network, National Geographic, Jeff Corwin Connect, Zee Q, Sentosa, Game Den and the ever popular Chhota Bheem, bringing a new exciting element to look forward to each day.