2012-11-28 09:09:32 -
Eurobest, the largest European Festival of Creativity and annual awards which this year celebrates 25 years of creative excellence in advertising and communications, has today announced that a total of 4847 entries have been submitted for this year's awards, up 0.5% versus 2011. Entries from 38 countries submitted to the 15 award sections, including the new Branded Content & Entertainment category, will now be judged in Lisbon by 94 jury members, led by a stellar line-up including Sir John Hegarty, Lord Tim Bell, Jean-Remy von Matt, Rei Inamoto and Olivier Altmann.
Category 2011 2012
Film 677 545 -19%
Print 711 746 +5%
Outdoor 672 598 -11%
Direct 294 314 +7%
Promo & Activation 359 398 +11%
Media 450 464 +3%
Radio 145 204 +41%
Design 205 195 -5%
Interactive 498 446 -10%
Integrated 88 88 0%
Print & Poster Craft 253 221 -13%
Film Craft 232 221 -5%
Mobile 102 108 +6%
PR 138 201 +46%
Branded Content &
Entertainment *NEW - 98 -
TOTAL 4824 4847 +0.5%
The top submitting countries this year are Germany (1021) followed by France (703), Sweden (463), United Kingdom (455), Switzerland (325), and Belgium (324).
Philip Thomas, CEO of Lions Festivals, organisers of Eurobest commented, "Whilst the economic crisis prevails over Europe, the fact that the entries level is stable demonstrates that the European creative industries are still producing innovative work that deserves to be recognised with the much sought-after Eurobest award. With 'Creative Bravery' being the theme of this year's Eurobest festival, we are eager to find out what brave pieces of communication the juries will select as winners."
All of the entries can be viewed at dedicated interactive kiosks and exhibitions during the three day Festival taking place from 28-30 November at the Cinema Sao Jorge in Lisbon, Portugal. Alongside this, delegates will also have the unique opportunity to view 25 years of Eurobest Grands Prix.
The shortlists will be announced on Thursday 29 November and Friday 30 November and the winning entries will be revealed and honoured at the Eurobest Awards Ceremony, which will take place at the close of the Festival at the Paetio da Gale in Lisbon on Friday evening 30 November. Additionally, the winners of the Eurobest Network of the Year, Agency of the Year, Interactive Agency of the Year and the two new awards, Independent Agency of the Year and Golden Palm (most awarded production company) will be named. Volkswagen will also be honoured with this year's Advertiser of the Year accolade. The awards will conclude with the Eurobest After Party.
Further information on the Festival and details of how to attend as a delegate can be found at www.eurobest.com.
About Eurobest - The European Festival of Creativity
Launched in 1988, Eurobest is Europe's leading annual awards competition for creative excellence in the categories of TV/Cinema, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Sales Promotion, Design, PR, Integrated, Branded Content & Entertainment, and Mobile advertising. Since 2008, the awards, which are judged by Europe's top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1300 delegates in 2011, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals. www.eurobest.com.
Source: Eurobest - The European Festival of Creativity
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