2008-09-27 18:07:03 - Clorox Green Works case study - launching green products - a new market research report on http://www.companiesandmarkets.com

www.companiesandmarkets.com/Summary-Market-Report/Clorox-Green-W ..

Introduction

This report on Green Works forms part of Datamonitor´s case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how Clorox has successfully entered the natural cleaning product category, enhancing its performance in the stagnant household products market, despite accusations of greenwashing.

Reasons to Purchase

*Gain insight into the methods used by important industry

players to give them a competitive edge

*Identify specific areas for operational improvements

*Capitalize on the knowledge of experienced companies when entering a new niche or market


www.companiesandmarkets.com/Summary-Market-Report/Clorox-Green-W ..