2012-11-17 20:01:19 - Clear Cell has just launched their Pulse product, and will be happy to demonstrate the product and its implementations.
Clear Cell’s Pulse intends to change the way we think about Social Intelligence.
London, UK - November 12, 2012
Do you know what your customers are saying about you and your competitors on social media?
Social Media has become a valuable source of consumer insight, but few companies have an easy way to scan through the mass of Social Media data to accurately understand consumer sentiment.
Various services allow a “categorization” of shoppers, customers or households based on raw Social Media data, but none of them are able to show what a consumer really feels about your brand, and in what context.
As a result, most solutions fail to show you which messages will drive performance against your specific needs. Furthermore, these services have no
way of showing you what to compare yourself against.
Regardless of how your organisation views social media, your customers are engaging in a social conversation, expressing their thoughts and sentiment regarding your brand and comparing you to your key competitors.
Last week there were thousands of posts on Twitter about your products, your service, and your offers. But you have no grasp of what is said.
Clear Cell encountered these issues first hand through its intimate relationship with clients, and their inability to manage them. To solve this Clear Cell developed a fully automated sentiment analysis workflow that allows interpretation of Social Media messages, it’s called - Pulse.
The results of this very configurable tool are displayed on a simple, intuitive and interactive dashboard that points you to which messages are truly important, and what they mean. This allows clients to understand how the consumer feels about your brand; not just in isolation, but in comparison to your competition.
Pulse is configured to interpret the emotions and sentiments behind each Social Media message. It starts by helping you define classifications that describe or have meaning to your brands, products and services. Pulse then discovers the appropriate key words that map to your classifications. Using key word dictionaries Pulse then creates a Sentiment Dashboard which tracks your consumer sentiment scores over time and how you compare against any competitor of your choice.
This simple solution helps you gain unique insights, which you can deploy to improve your customer interactions and customer experiences.
The product is intended for any company that has B2C brands, which are talked about in social media. Companies that benefit best from Pulse are ones that have brands, products, and services that tend to engage customers on social media sites, such as Facebook and Twitter.
Promotional video: youtu.be/4H3hmzPUMhs
For a limited time Clear Cell will allow companies to run a FREE of charge sample process to understand how much people are talking about them and in what context; if you are interested please submit the names of your brands, products, services of interest to the following email:
A Clear Cell Pulse expert will get back to you with some exciting insights within 48 hours.
Brian McDaid, Chief Technology Officer
Brian joined Clear Cell to grow our technology and R&D capabilities. Brian has held several senior technology roles in end-user organizations, consultancies and IT service providers. Over 20 years’ experience at the leading edge of technology CTO of a leading London digital agency; EMEA Delivery Director for Digital Media at HP; Associate Director responsible for Digital Media and eCRM at Cap Gemini; Head of Technology at a UK consultancy specializing in CRM. Brian has also been instrumental in a number of successful start-ups in the digital media and technology space.
Phone: +44 (0) 7963 100 644
Katrina Oakley, Head of Insights
Katrina joined Clear Cell in 2007 to build the insight capabilities in the UK, Canada and over in India. Katrina has over 10 years’ experience in customer insight, helping many Blue Chip companies translate their raw data into actionable insights. Katrina has worked both in the UK and Canada with the retail, Financial and Telecom sectors helping clients use customer insights to inform their business decisions. She is responsible for the development of bespoke solutions using advanced modelling to inform customer-centric strategies for our clients. Over the last 2 years, Katrina has worked to develop similar customer insights using Social Media data to help our clients gain a full understanding of what is happening within their customer base.
Phone: +1 (902) 754 3320
Rohey Livne, Head of Solutions North America
Rohey joined Clear Cell in 2011. Currently Rohey is responsible of Solutions in North America, and in this role helps clients customise Clear Cell’s Product portfolio offerings, with the knowhow of its Services-based business. Rohey has over ten years of experience in technology strategy formulation & delivery and has led multiple successful technology & strategy teams in various industries. Before Rohey joined Clear Cell, he worked for Rogers Communications where he managed the data applications team.
Phone +1 (416) 830 0339
About Clear Cell
Clear Cell helps its clients improve decision-making and profitability by leveraging advanced analytics and customer insights to enable business operations to focus on customers, products, and channels.
Consumers are now embracing multiple channels and devices in both the physical and virtual worlds including mobile, social media and the cloud. Clear Cell’s approach brings together these disparate data sources to form a complete and clear view of the customer.
Clear Cell also works with clients to quickly translate this knowledge into customer focused strategies and actions that deliver enhanced profitability and competitive advantage.
Clear Cell is a global company, and has offices located in 4 countries:
33 Glasshouse Street
1200 US Highway 22
2425 Matheson Blvd E.
Gunjan Tower, 1st Floor
Phone UK: +44 (0) 20 3159 5407
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