2009-12-10 02:01:34 -

NDS : , the leading provider of technology solutions for digital pay-TV, and DOXTV : , a leading value-added TV service provider in China, today announced the launch of China’s first HD digital video recorder (DVR) and push video on demand (VOD) service for Chongqing Cable : subscribers, Chongqing Cable TV+™.

In the first deployment of both an HD DVR and push VOD in China, Chongqing has chosen market-leading solutions from NDS including VideoGuard ® : conditional access (CA), MediaHighway ® : set-top box software, XTV ™ : DVR technology with push VOD capability and an electronic programme guide (EPG) : developed by NDS and DOXTV.

DOXTV

has rights to a wide range of international premium content and offers cable operators in China, such as Chongqing, over 1,500 hours of international and local HD content each year. DOXTV has rights to programming from CCTV, BBC, CBS, NHK, NBC Universal, Warner Brothers, Sony Pictures, Walt Disney, Paramount Pictures and 20 th Century Fox, with popular series’ such as CSI, Prison Break, Heroes, Lost, Grey's Anatomy and Desperate Housewives. In addition, subscribers are able to watch Hollywood blockbusters over the push VOD service three to six months after their release in the US.

DOXTV will supply programming to Chongqing Cable’s TV+ ™ service, providing subscribers with an unparalleled viewing experience. The premium Chongqing Cable TV+ ™ service includes pay TV channels, interactive TV, HD TV and a cable broadband connection, offering subscribers a range of converged services. All members of the family can now enjoy a variety of TV entertainment options. The Chongqing Cable set-top boxes (STBs) will run NDS set-top box software, CA and DVR technology.

DOXTV’s service helps Chinese cable operators such as Chongqing Cable grow their digital TV business, by enabling them to offer a compelling proposition to viewers including access to more attractive content and features than previously available. With push VOD, operators can fully utilise the existing one-way network infrastructure to offer an efficient and effective VOD service.

“There is a pent-up demand for premium TV services and HD content in China. In partnership with NDS and DOXTV, we are making this a reality now,” said Li Xiaofeng, General Manager of Chongqing Cable. “Our subscribers will now be able to watch what they want, when they want with NDS XTV DVR technology that allows them to pause live TV, record, play back, rewind and fast-forward their favourite TV programmes to view when they choose.”

“This is an important milestone for NDS, the HD DVR is a huge technical advance for cable operators and will redefine the way viewers are entertained and informed in China.” said Sue Taylor, Senior Vice President and General Manager of NDS Asia Pacific, and Chairman, NDS China.

Tao Libao, CEO of DOXTV commented, “By bringing HD and VOD to subscribers in China for the first time, DOXTV and Chongqing Cable is revolutionising the TV experience. With a broad range of quality programming and the world’s leading technology, we will be delivering a first-of-its kind premier HD pay-TV service in China.”


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About DOXTV

DOXTV is the leading value-added TV service provider in China.
DOXTV provides high-end subscribers with a full range of films and television entertainment through the development of an advanced digital TV service. DOXTV is also operating a digital pay channel nationwide, featuring international movies, TV series and entertainment programming.
See www.doxtv.cn : for more information.



About Chongqing Cable TV Network

Chongqing Cable TV Network launched in 2001 and now has approximately five million digital and analogue subscribers. Chongqing cable is the only authorized cable operator in Chongqing and has a 1GHz bandwidth HFC network. Chongqing is the largest and municipality out of the China : 's four provincial : -level municipalities : and is the only municipality in Western China. See www.cqcnt.com : for more information.


About NDS

NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard ® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 111 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion.
NDS middleware, including MediaHighway ® which enables a host of advanced services for subscribers, has been deployed on 128 million devices. NDS DVR technology, centred around XTV ™ , leads the global industry with 23 million units deployed. (Deployment figures as of 30 th September 2009).

Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com : for more information.

Read about the latest developments at NDS and in the pay-TV industry in World Vision : .

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NDSAmy Lucas, Corporate CommunicationsT: +44 (0)20

8476 8243 alucas@nds.com : mailto:alucas@nds.com orVanessa

Griffiths-Green, Director, Marketing & New Initiatives, Asia PacificT:
+852 2201 9151 vgiffiths-green@nds.com : mailto:vgiffiths-green@nds.com orCharles
Yan, Bite Communications for NDS, ChinaT: +86 10 6530 7200 charles.yan@bitecommunications.com : mailto:charles.yan@bitecommunications.com orDOXTVToni

Fang, Director, Business DevelopmentT: +86-10-85999171 toni@doxhd.com : mailto:toni@doxhd.com