2013-12-15 09:05:20 - Moti Mahal Delux Management Services Pvt. Ltd has been listed amongst the top franchise opportunities in India. With franchises such as the China Trail, Moti Mahal has plans to diversify into other segments of food market as well. The restaurant has more than a hundred outlets worldwide.
Moti Mahal Delux is now an iconic name in modern Indian culinary history. The brand has won hearts with more than a hundred franchises around the globe. Amongst its other brands, Moti Mahal’s Chinese food Franchise, China Trail is a fine dine restaurant serving authentic Chinese & Thai cuisine.
The brand has been ranked amongst Top 100 Franchise Opportunities in India as well. The story of Moti Mahal began all the way back in Pakistan, Peshawar in 1920 as a little restaurant, reopening in Delhi in 1947 following the partition of the subcontinent. Now, Monish Gujral, CMD of Moti Mahal, has made the brand international with more than 150 franchises established in India, Middle East, Canada, South East Asia, China, Europe
and the United States. Monish is the driving force behind the overall vision and growth of the business, with responsibilities ranging from menu design, to adding new recipes to the restaurant offerings, to selection of franchisees and conceptualizing the growth strategy for the business. The trademark of Moti Mahal culture is rigid standard of quality and consistency. The brand started franchising in 1999 and has been providing opportunities to aspiring investors.
Since inception in 2004, Moti Mahal Delux Management Services Ltd. has adopted the franchise model for growing the reach of the brand across India and abroad which involves expanding the reach of the brand into international markets. Moti Mahal has adopted multiple formats to cater to varied end-consumer requirements at various locations: Fine Dining Restaurants: Typical size- 1500-3000 sq.ft – Standalone or located in a mall – With or Without Bar/Lounge facilities. In Food Courts : Typical size: 300-400 sq.ft. Quick Service Menus: Set Meals at reasonable prices are available at outlets present in commercial areas catering to the lunch-time office crowd.
Moti Mahal’s China Trail Franchise offers a wide range of mouth watering authentic Chinese & Thai Cuisine. A fine dine restaurant serving authentic chinese & thai cuisine. Its USP: Authentic Schezuan and Thai food, uniquely styled and freshly made. Area Req: 300 to 500 sq.ft. Staff Req: 4 to 5. Location: Malls, Multiplexes & Busy Market places. The menu offers a wide selection of soups and starters, both non-vegetarian and vegetarian, also a sumptuous main course to choose from, be it the all time favourite sizzlers or combo meals.
Moti Mahal’s secret behind all the success for being an all time favourite among people is that each and every chef and F&B staff in every franchise unit is trained by a professional of the mother company. A contingent of back-up chefs is engaged at the headquarters at all times to guarantee endless consistency. With franchises such as the China Trail, Moti Mahal has plans to diversify into other segments of food market as well.