2008-10-09 07:21:20 - ResearchInChina releases its new report China Fast Food Industry Report, 2007-2008, for more information, see http://www.researchinchina.com/htmls/Pre-Sale/2008/5561.html. Any queries, please contact us at report@researchinchina.com

In 2007, retail sales of China catering industry surpassed CNY1.2 trillion, accounting for 19.4% of the total retail sales of social consumer goods. The sales revenue of Chinese style fast food reached CNY200 billion, accounting for about 80% of total sales revenue of fast food industry, and its year-on-year growth rate reached 30%, much higher than that of western fast

food.

In 1H2008, retail sales of China catering industry reached CNY720.7 billion, up 24.0% over the same period of 2007, accounting for 14.1% of the total retail sales of consumer goods.

Based on abundant and authoritative statistics from National Bureau of Statistics, Ministry of Commerce, China Consumers Association and China Cuisine Association, this report makes an in-depth analysis on china fast food industry and focus on the aspects of development trend, development strategy, marketing strategy and investment strategy. Meanwhile, it reveals status quo, potential demand and opportunities of the industry.

Table of content

1.Overview of Fast Food Industry
1.1 Political Environment
1.1.1 Main Policies
1.1.2 Implementation of Policies

2.China Fast Food Market Development Analysis
2.1 Overall Development
2.1.1 Operations
2.1.2 Service
2.2 Consumption
2.3 Development in 2008

3.Chinese Style Fast Food Development
3.1 Overall Development
3.2 Prospect and Opportunities

4.Western Fast Food Development in China
4.1 Overall Development
4.2 Prospect and Potential

5.Key Fast Food Companies
5.1 Macdonald's
5.2 KFC
5.3 Dicos
5.4 Lihua Fast Food Co., Ltd
5.5 Malan Noodle
5.6 YongHe King Co., Ltd
5.7 Ajisen Co., Ltd
5.8 Real Kungfu Catering Management Co.

6. Development Forecast of Fast Food Industry