2013-09-17 16:09:29 - The Chemist Warehouse group now employs over 4000 staff members and is Australia's largest pharmacy retailer, with stores located throughout the country. It selected digital signage to increase sales and inform customers.
Chemist Warehouse has been successful in providing media opportunities for its stocked brands within its stores. For example it runs an in-store radio station on which its brands take airtime. It has also established an ‘infomercial’ style brand through TV advertising called ‘Healthy Breaks’ and the commercials were identified as being suitable for display instore.
It could see the possibility to do something similar using video, and early in 2012 started looking at options. Specifically, Chemist Warehouse wanted to be able to add to store ambience and energy, provide information to customers, increase sales of promoted items, support catalogue events and to sell airtime to stocked brands.
Digital signage was selected to achieve this. Chemist Warehouse wanted the ability to distribute video
into store, provide proof of play to brands and to manage the content by their internal marketing team.
ONELAN was chosen as it operates on a stable platform (Linux operating system), is cost competitive, and enables either full screen or multizone multimedia layouts with simple content management.
There are four separate channels of content to each store: two pure advertising support and two ‘Healthy Break’ infomercials. Four wireless ONELAN media players and two 40” screens, and two 32” are installed in each store.
The cost savings and/or benefits of installing digital signage are that it firstly opens up supply funding revenue stream and secondly there is a reduced reliance on paper (at point of sale).