2009-05-01 00:31:46 - Red Bricks Media has been selected to speak about Social Media tactics at the Annual Conference for Catalog and Multi-channel Merchants, given by the Direct Marketing Association (DMA).

The performance marketing agency’s CEO, Ed Kim, will discuss how to build effective multi-channel marketing campaigns leveraging the latest Social Media Strategies. For those who want to engage with social media forms such as blogs, Facebook, and Twitter, Kim will provide best practices and dispel common myths. From case studies of Red Bricks Media’s clients, such as THQ and a major fashion publication, Kim will demonstrate the opportunities provided by social media including specific targeting, outreach, and measurement tactics that drive measurable ROI.

Discussing his session, Kim said, “I’m very excited to speak at ACCM. Social media should be approached with the same marketing goals and objectives required for all performance-driven channels. I’ll discuss strategic ways to integrate social media

with existing campaigns to drive far greater results.”

Kim has previously presented at Ad Tech, Search Engine Strategies, Webmaster World PubCon, Digital Hollywood, and the Vodafone Ventures Summit. His session takes place on Wednesday May 6th from 8:30 to 9:30 am.

Additionally, Kim will be offering expert advice on Email Creative from 3:45 to 4:45 pm Tuesday May 5th. Kim spent five years at Acxiom Digital, helping develop email programs for some of the world’s most recognized brands, including HP, Apple, Wal-Mart, Wells Fargo and more. Conference attendees can schedule a session or sit in on a critique to learn how best to achieve results through email campaigns. On May 6th, Kim will also be moderating a table during the conference’s “Lunch With The Experts” daily sessions, where he will be presenting Search Engine Optimization and Online Marketing 101.

About Red Bricks Media
Red Bricks Media is a full-service global marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients' successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York, Los Angeles, Hong Kong and Taipei, creating world-class advertising programs for top brands like Microsoft, Hearst Magazines, THQ, and the Los Angeles Times. Visit www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.