2007-05-02 17:19:24 -

LOS ANGELES, May 2 /PRNewswire/ -- Building upon the recent success at both the Sundance Film Festival and 20th Annual Nickelodeon Kids' Choice Awards, Neutrogena again utilized its Helioplex Sun Studio backstage to ask celebrities to create for charity, original signed artwork, (using colored pencils and markers), which illustrate the sun.

Launched on Saturday, April 28, 2007, the one-of-a-kind drawings are currently being auctioned off on http://www.ebay.com/neutrogena, until Tuesday, May 8, 2007 at 12:00pm PDT. All proceeds will benefit the American Cancer Society - Skin Cancer Research.

Embarking on their third

year together, Neutrogena and the American Cancer Society have established a strategic alliance to decrease the incidence of skin cancer and help save lives via numerous educational programs.

The Neutrogena Helioplex Sun Studio, which was buzzing with many young celebrities at the Kids' Choice Awards, was created to feature the company's groundbreaking sun protection technology called Helioplex. Exclusive to Neutrogena, the Helioplex technology found in the company's recreational sun blocks, offers the highest level of UVA sun protection available in the U.S., shielding skin against sunburn, damage and premature aging.

The Neutrogena Helioplex Sun Studio at the Kids' Choice Awards generated many original works of art, including sketches from notable actors and musicians, such as Omar Epps, Katherine Heigl, Kenan Thompson, Rihanna, Hayden Panettiere and Vanessa Hudgens. Currently live at http://www.ebay.com/Neutrogena, the auction will close on Tuesday, May 8, 2007 at 12pm PDT.

Source: Neutrogena