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CEA Extends Collaboration with the American Speech-Language-Hearing Association to Promote Safe Listening


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© Business Wire 2008
2008-05-27 23:56:18 -

- The Consumer Electronics Association (CEA)(R) today announced an extension of its collaboration with the American Speech-Language-Hearing Association (ASHA) on a safe listening public education campaign entitled: "America: Tuned In Today...But Tuned Out Tomorrow?" www.listentoyourbuds.org

"CEA has promoted safe listening and effective hearing loss prevention for a number of years. Portable entertainment devices are among the most popular consumer

electronics products for all age groups. Safe use of these devices is essential to their continued enjoyment," said Gary Shapiro, president and CEO of CEA. "We're pleased to continue to work with ASHA and broaden the scope of our consumer outreach with this important message."

CEA recommends a few simple steps for all consumers when using personal audio devices. First, consumers should set their volume control at a low setting and slowly increase the sound until they can hear it comfortably and clearly, without distortion. Once they have established a comfortable sound level, set the dial and leave it there. Headphones or earphones that are noise-canceling or sound-isolating can also help, so that consumers don't have to raise the volume to compete with outside noises.

ASHA is the national professional, scientific, and credentialing association for more than 130,000 speech-language pathologists, audiologists, and speech and hearing scientists. ASHA's "America: Tuned In" campaign has been honored for two straight years by the American Society of Association Executives with an Associations Advance America award in recognition of the nationwide impact of the campaign.

About the American Speech-Language-Hearing Association

ASHA is the national professional, scientific, and credentialing association for more than 130,000 audiologists, speech-language pathologists, and speech, language, and hearing scientists. Audiologists specialize in preventing and assessing hearing disorders as well as providing audiologic treatment including hearing aids. Speech-language pathologists identify, assess, and treat speech and language problems including swallowing disorders. For more information about noise, hearing loss, and noise prevention, go to www.asha.org or 1-800-638-TALK.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $161 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.

UPCOMING EVENTS -0- -- International CES/hometech May 25-27, 2008, Dubai, UAE -- Digital Downtown (D2) June 12-14, 2008, New York, NY -- Connections(TM): The Digital Living Conference and Showcase June 24-26, 2008, Santa Clara, CA -- SINOCES 2008 July 10-13, 2008, Qingdao, China -- Building Blocks August 4 - 7, 2008, San Jose, CA -- CEA Industry Forum October 19-22, 2008, Las Vegas, NV -- Digital Hollywood October 27-30, 2008, Hollywood, CA -- EHX Fall 2008 November 4-7, 2008, Long Beach, CA -- CES New York Press Preview featuring CES Unveiled @ NY November 11, 2008, New York, NY -- Future of Television East November 18-19, 2008, New York, NY -- 2009 International CES January 8-11, 2009, Las Vegas, NV

Consumer Electronics Association (CEA)
Laura Hubbard, 703-907-4326
lhubbard@CE.org
www.CE.org
or
Jennifer Bemisderfer, 703-907-4322
jenb@CE.org


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