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P.P.C. News


Social Networking Is On The Up
Posted by: Rebecca, 18th Nov 2008

If you thought Facebook and MySpace were purely for consumers and had no relevance to your business, think again says a new study from BT. A survey by the telcoms firm found a 10% increase in businesses networking online. In total 15% of small businesses now promote themselves on a social network, compared with just 7% at the beginning of the year. Read more


New SEO Case Study Added
Posted by: Rebecca, 15th Nov 2008

One of the best ways of assessing the ability of a potential SEO provider is to see examples of work carried out and results achieved. At Top Position we believe in doing just that and ensure that all our campaigns are ethically carried out and transparently reported. If you're considering switching to a new search engine optimisation agency and are considering Top Position, view our new SEO case study online today for more information about the added value and outstanding ROI achieved for this SEO client


Don’t Miss Top Position In .Net Magazine
Posted by: Rebecca, 9th Nov 2008

Don’t miss UK search marketing agency Top Position’s feature on the dos and don'ts of search engine optimisation in the December issue of .net magazine. The new edition is published on Tuesday 11th November and is available in supermarkets and newsagents around the country.


Top Position To Speak At iMedia Brand Summit
Posted by: Rebecca, 7th Nov 2008

With a 30-minute breakfast presentation at strategic thought leadership summit iMedia, Top Position’s head of search engine optimisation will educate delegates from brands including Coca-Cola, Unilever, Sony, Dell, Cadbury and Hilton Hotels next Wednesday 12 November. More About iMedia Brand Summit


Captain Fantastic SEO Update
Posted by: Rebecca, 6th Nov 2008

Is it a bird? Is it a plane? No. It’s Captain Fantastic and his ever increasing media coverage! Top Position’s SEO team has spearheaded an extensive search marketing and offline media cross over campaign for the firm behind the Captain’s record breaking name change. Further to the news breaking earlier this week in national titles including The Sun, The Mirror, The Telegraph and the Metro exciting developments have occurred. Read SEO Campaign Update



PPC News Archive
Welcome


Top Position wants to help you achieve your pay per click (PPC) and search engine optimisation (SEO) goals. As an award winning digital agency, our client roster includes brand names like Shell, Ocean Finance and Majestic Wine. So, whether you want to improve your paid search performance with a managed pay per click (PPC) campaign across AdWords Yahoo or MSN or dramatically improve your online presence with a conversion focused SEO service, UK agency Top Position has both the expertise and experience needed to exceed your search engine marketing expectations.

Pay Per Click



Our AdWords, Yahoo and MSN pay per click management services are as suitable for newcomers to search engine marketing as they are for blue chip concerns boasting complex cross-engine activities. Whatever your objectives, whether you want to reach the top spot or lower your cost per click, to target more relevant traffic or grow your online sales, to increase your online visibility or better target your client base, our pay per click packages are designed to provide strong conversion rates and add real value to your sales activities. Our search engine optimisation department offers an equally performance focused approach to organic placement.

Search engine marketing is the cornerstone of what we do, meaning we’re even more passionate about search now than we were when we started out eight years ago. With such a rich history, our industry expertise is second to none and we’re often asked to present to delegates at seminars and marketing events across Europe. Speaking about topics such as click fraud, pay per click targeting techniques and social media for search engine optimisation, all of this knowledge works for our clients every minute of the day.

Dynamic and forward thinking, we have branches throughout Europe and the United States, ensuring we keep on top of consumer purchase trends, pay per click advertising cycles and search engine optimisation techniques. As a Google-qualified company and Yahoo Platinum agency, Top Position works closely with the search platforms and employs qualified AdWords professionals, underlying our commitment to maintaining the highest possible standards of pay per click campaign management. Whether setting up new accounts, introducing new platforms, new languages or taking over the day to day management of an existing campaign, our approach to pay per click is tried, tested and ethical.

Search Engine Optimisation



As the only search engine optimisation service to include digital marketing, press release distribution, link building and an extensive social networking schedule as standard, Top Position’s search engine optimisation package has wowed industry insiders and businesses just like yours. In fact, we’ve helped web sites from dozens of different industries to top the search results pages.

With our brand new UK SEO centre housing a stellar team of search engine optimisers you can be sure of a personalised, results driven service. We blend a refreshing mix of traditional SEO techniques with a cutting edge approach to Web 2.0 promotion, online brand building and search engine marketing. On-page optimisation is achieved thanks to copy crafted by online journalists, link building is relevant and used as a brand building tool while a dedicated social media team creates an online community and valuable brand buzz by hand.

When directing your optimisation campaign, we’ll also identify how your competitors are optimising for search engines by tracking who links to them, which web sites they are featured on and how they have the edge on you.

We believe search engine marketing is as much about the journey as the end result. That’s why you’ll love our service as much as our transparent reporting systems. These reports are provided on a bi-weekly and monthly basis, ensuring quick and effective metrics to assess the forward progress of your search engine optimisation campaign with Top Position.
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Search Engine Optimisation

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