2008-10-02 22:10:02 -

- Cayenne Medical, Inc., a privately held sports medicine company based in Scottsdale, announced this week that it has named John Mullen its Vice President of Sales. Mullen brings to Cayenne over 20 years of successful experience within the sports medicine and medical device industry and a career that has ranged from successful management of sales organizations with revenue responsibility

for $400m, to strategic US and International general management across large divisions of Smith & Nephew.

Prior to his arrival at Cayenne, Mullen served as Senior Vice President of US Sales & Customer Operations for Smith & Nephew Endoscopy where among his achievements was the re-establishment of key reimbursement codes through a program of active lobbying, direct to patient campaigns, and driving new product development through new technology. Under his sales leadership, market segmentation and a targeted sales strategy created improved share through multiple sales channels.

"We're proud to have added John to our senior executive team at Cayenne Medical," said James W. Hart, Cayenne's President and CEO. "He brings us two decades of US and international Sports Medicine experience as well as terrific surgeon relationships. He is ideally equipped to drive our highly focused strategy of establishing effective arthroscopic repair products within sports surgery. We're confident that his contributions to the team will help us further grow the success of our platform ACL technology, AperFix(R), while helping us work with our growing physician customer base as we develop and commercialize a full line of sports medicine products."

Cayenne's lead product, the AperFix System, enables surgeons to perform a revolutionary surgical procedure resulting in complete reconstruction of the torn ACL. The AperFix System, which offers a strong fixation option in an intuitive to use design, addresses limitations of other existing products and facilitates anatomic ACL reconstruction utilizing the Single Tunnel, Double Bundle(TM) technique.

Mullen received his undergraduate degree in sports science from Alsager University, UK and earned his MBA from Cambridge.

About Cayenne Medical, Inc.:

Based in Scottsdale, Arizona, Cayenne Medical is a privately held medical device company defining new technology for the soft tissue reconstruction segment of the sports medicine market. The company was founded in 2005 and is focused on leading the transformation of traditional ACL repair procedures by applying advanced technology through minimally invasive techniques. For more information, go to www.cayennemedical.com.

for Cayenne Medical, Inc.
Paul Williams, 949-916-6880