2009-11-09 14:57:06 -
Leading trade publication Progressive Grocer has named two Castor & Pollux Pet Works® products among top items introduced in grocery stores this year.
New GOOD BUDDY ® Pumpkin & Apple and “Mimi’s Favorite” Mac & Cheese dog cookies are among 80 new products recognized in Progressive Grocer’s Editor’s Picks for grocery in 2009.
Honors for the tasty natural treats for dogs reflect a
general trend toward healthy products in grocery, but most notably in the pet products aisle, where “health and wellness continues as an overriding trend,” according to Progressive Grocer.
Castor & Pollux is the leader in natural and organic pet products, featuring the ORGANIX ® line, the fastest-growing pet food brand in natural grocery stores nationally. The company recently added to its premium lineup in natural grocery stores with the introduction of the Natural Ultramix ® line of food and treats, a proven success in pet specialty stores.
The award-winning Mimi’s Favorite Mac & Cheese dog cookies are named after 13-year-old Freekibble founder Mimi Ausland and one of her favorite meals. With the sale of each box of the dog cookies, Castor & Pollux donates a meal to Freekibble, a non-profit organization dedicated to raising meal donations for hungry shelter pets.
As Freekibble’s founding sponsor, Castor & Pollux provides a steady stream of food donations to shelters, donating about 750,000 meals to Freekibble-supported shelters over the past year.
Honors for the dog cookies as a top new grocery product follows recognition as a top product among dog lovers – recently, DOG FANCY magazine selected Mimi’s Favorite GOOD BUDDY dog cookies in its 2009 Editors’ Choice awards recognizing the year’s top new products.
“The recognition validates our new products and reaffirms the growing interest in natural and organic pet products. But what’s most gratifying is seeing the difference we make in the lives of pets and the people they love. Hearing pet parent stories about how their pets enjoy or benefit from our foods and treats – that’s the real reward for us,” said Shelley Gunton, Castor & Pollux co-founder and “Top Dog.”
About Castor & Pollux Pet Works
Founded in 2000, Clackamas, OR-based Castor & Pollux Pet Works is the leader of the pack in organic and natural pet products, featuring the ORGANIX ® and Natural Ultramix ® lines of food and treats, and GOOD BUDDY treats and accessories. Recently, Castor & Pollux was named to Inc. magazine’s Top 500/5000 list for the third consecutive year. The company celebrates the love of pets in the family, and is committed to feeding pets in need. Since its founding, Castor & Pollux has donated more than $600,000 in food, financial aid and volunteer time to organizations including Freekibble, Guide Dogs for the Blind, Project Pooch, and AniMeals.
Castor & Pollux Pet Works1-800-875-7518 www.castorpolluxpet.com :
Castor & Pollux Pet WorksJim Zahniser, 503-342-2600Mobile:
503-539-5158
jim.zahniser@castorpolluxpet.com : mailto:jim.zahniser@castorpolluxpet.com Director
of Brand Marketing
