2013-10-09 16:22:13 - First Line Strategy Launches a Complete Service for High-Growth Companies and Funds
ATLANTA and BOSTON – October 9, 2013 – First Line Strategy (FLS) announces its launch today, as well as the appointment of its Managing Partners, Alison Wheeler Kennedy and Susannah Smoot Campbell. The marketing strategy firm targets high-growth companies and private equity funds, offering brand and product strategy, investor relations, and capital raise services. Serving clients nationwide, the firm operates out of Atlanta and Boston.
“First Line Strategy focuses on the two most important targets for a new venture: the customers and investors who will help you grow your business,” says Kennedy. “Few groups can speak to both well. We have significant branding and capital raise expertise.”
FLS is off to a strong start as demonstrated by their initial client
roster, which includes private equity groups Boston-based Fireman Capital Partners and Atlanta-based BlueWaters Investment Group, as well as emerging technology company, Vehcon, Inc., and one of the top business incubators in the world, the Advanced Technology Development Center, among others.
Prior to co-founding FLS, Kennedy was the Head of Investor Relations/ Business Development at Fireman Capital Partners (FCP). She has nearly 20 years of industry experience in both an investment and marketing capacity, working with top institutional investors, high net worth individuals, family offices and institutional consultants. Prior to FCP, Kennedy was a Vice President at Adveq Management, leading Investor Relations and Business Development in North America. She spent the majority of her career at JP Morgan Investment Management where she was a Portfolio Manager in the Private Equity Group. She also was an Investment Analyst in JPMorgan’s Private Bank. Kennedy began her career at Sanford C. Bernstein, Inc., and Moody’s Investor Services. Kennedy is a graduate of Phillips Academy Andover, Providence College (BS, Economics, Marketing, Spanish), and the New York University Leonard N. Stern School of Business (MBA, Finance). She holds the Series 7, 63 and 65 certifications.
Co-Founder Campbell’s background is in brand management, creative agencies and new ventures. She has held P&L responsibility for and provided strategic and creative direction to Campbell’s Condensed Soup, Campbell’s Chunky Soup, BellyWashers and TummyTicklers children’s beverages, Wolfgang Puck, and Campbell’s Slow Kettle-style Soups. She was a Group Account Director and management team member at Southeast creative agency French/West/Vaughan, where she led the Technology and Services Practice. Earlier in her career, she rebuilt the Dingman Angel Network, which seeks and serves investors in the Mid-Atlantic region. Campbell is a graduate of Phillips Academy Andover, the University of North Carolina at Chapel Hill (BA, History and Spanish), and the R.H. Smith School of Business at the University of Maryland (MBA, Strategy and Entrepreneurship).
“First Line Strategy provides more than just brand awareness and reputation management,” said Campbell. “We apply the same rigor to defining and relentlessly pursuing a startup’s target customer as we do to identifying and engaging possible investors.”
Capital raises will be handled through FLS’ member company, First Line Advisors, where all securities will be offered through Further Lane Securities, LP; member of FINRA/NFA/SIPC.
About First Line Strategy, LLC
First Line Strategy is a marketing strategy firm serving high-growth companies and the private equity industry. First Line Strategy offers out-sourced brand marketing, investor relations and capital raise capabilities. Unlike other consulting firms, First Line Strategy distinguishes itself by uniquely focusing on the two most influential groups in the success of a new venture: the customers who will buy your product, and the investors who will help you grow your company. The firm maintains offices in Boston and Atlanta. www.firstlinestrategy.com.
Lisa Tilt, Full Tilt Consulting