2013-02-12 18:07:06 -
As part of the 60th anniversary celebrations, the Cannes Lions International Festival of Creativity is proud to announce an exclusive collaboration with legendary artist Gerald Scarfe.
Collaborating with the Cannes Lions in-house creative team, Scarfe has been commissioned to create artworks to brand the city of Cannes during the Festival. These will be revealed to the public in France when the Festival begins on 16 June.
"The artist was a clear match to help the Festival celebrate 60 years of creativity. Not only has Gerald Scarfe been working professionally since the very earliest years of Cannes Lions, but throughout his career he's been pushing boundaries, a quality very much identified with our industry and celebrated at the Festival," comments Philip Thomas,
Lions Festivals CEO. "As part of our anniversary celebrations, we wanted to highlight the importance of creativity, which is at the heart of Cannes Lions, by having something unique and iconic commissioned befitting this special milestone in the history of the Festival."
"I've worked in the field of creativity for 60 years myself - and I've always loved drawing animals - so I was delighted to be part of this prestigious festival, particularly as it too is celebrating its 60th anniversary," says Scarfe.
To mark the start of the collaboration, Cannes Lions TV has produced a short film in which the artist discusses his career and inspiration. This can viewed on YouTube at www.youtube.com/watch?v=zn1jaoZuwVM
Gerald Scarfe established himself as a satirical cartoonist during the early 1960s, working for Punch magazine and Private Eye. He has had many works exhibited worldwide, most recently in the Czech Republic, and more than 50 one-man shows. He has designed the sets and costumes for plays, operas and musicals in London, Houston, Los Angeles and Detroit. His film work includes designing and directing the animation for Pink Floyd's 'The Wall', and Disney's 'Hercules'. Scarfe has written and directed many live action and documentary films for the BBC and Channel 4 and has published many books of his work.
Gerald Scarfe has been political cartoonist for the Sunday Times for 46 years, and his work regularly appears in many periodicals, including The New Yorker, Vogue and Tattler. He has recently completed the title sequence for a new TV series of 'Yes, Prime Minister' and is currently designing animated sequences for a documentary film with Jonathan Franzen. Gerald was awarded the CBE in 2008.
All delegates will receive a commemorative t-shirt designed by Scarfe. For further information on the 60th Cannes Lions International Festival of Creativity or to register to attend, please visit www.canneslions.com.
About Cannes Lions International Festival of Creativity
The 60th Cannes Lions International Festival of Creativity will be held 16-22 June 2013, in Cannes, France. The Festival, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence in the categories of Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications. For further information, please visit www.canneslions.com.
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
Source: Cannes Lions International Festival of Creativity
Contact: Amanda Benfell PR & Press Manager Lions Festivals Tel: +44-20-3033-4000 E-mail: email@example.com
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