2009-10-25 16:38:01 - When the results of the 2010 Scovie Awards, the world's leading recognition for hot and spicy products, were announced, Jay Calvert of Jake Albert’s Specialty Foods was excited to get the call from the competition organizers. London-based Jake Albert’s Specialty Foods, which manufactures Fuego Rojo, a pomegranate and habanero glaze, has received three 2010 Scovie Awards. In the industry's most rigorous blind tastings, a panel of the country's top culinary experts sampled hundreds of the world's most lauded gourmet foods, and the top scoring products each won a coveted Scovie banner.

For Immediate Release
2010 SCOVIE AWARDS RECOGNIZES LONDON ONTARIO COMPANY FOR PRODUCT EXCELLENCE

(October 23, 2009)

Jake Albert’s Fuego Rojo placed 1st Place in the No Meat Required, Unique, 1st Place in the Barbeque Sauce, Fruit-Based and 2nd Place in the Hot Sauce, Fruit categories. Over 600 products from around the world competed for top honors. The Scovie Awards were created by

Dave DeWitt, the nation's leading author on fiery cuisine and founder of the National Fiery Foods & Barbecue Show. The awards are named for Wilbur Scoville who pioneered a rating scale for spicy foods. The Scovie Awards have become the industry standard for excellence in more than 60 categories of fiery foods.

Fuego Rojo is Spanish for Red Fire, the sauce is spicy it isn’t overly spicy, instead, it adds sweetness to its application with a little kick. Fuego Rojo is perfect for barbeque, stir fry, and dessert applications.

"This year's entrants really represented the cream of the crop in fiery foods products," notes Dave DeWitt, dubbed by The New York Times as the "Pope of Peppers." "Our 2010 winners represent some of the largest companies in the industry, such as Pace Foods, Buffalo Wild Wings, and Garden Fresh Salsa, as well as start-up companies just getting off the ground. The common factor is their commitment to excellence and the real quality of the products they produce."

“It is a huge honour to win the awards, I couldn’t be more pleased” says a very proud Calvert. Jake Albert’s Specialty Foods is a very young company and Fuego Rojo is Jay’s first spicy offering. “We contacted Brooks Pepperfire Foods in late January of 2009 with a recipe that we felt was a Scovie contender then, we never expected to win 3 awards in our first year out. It is a very hard competition with over 600 other companies vying for an award in over 60 categories. The awards give us recognition in the industry as having a really good product, while we always thought we had a winner, we are pleased that the organizers believe in the product as well”

“We entered the No Meat Required, cooking division with the idea of Fuego Rojo on ice cream. Many have tried to mix hot sauce and ice cream before but were unsuccessful, we have done it. We demo Fuego Rojo on ice cream at store demos and tradeshows to many curious people, wondering if we are mad, I assure them that we have made it work and it works amazingly”. Jay is continuing on with the Sweet Heat or dessert hot sauce idea in his next offering, Fuego Azul, which is Spanish for Blue Fire and will be a Wild Blueberry Habanero Glaze. “We have many other ideas to get to market but the dessert hot sauce is selling so well for us we are going to expand this line over the next few months and see where the future brings us”


Contact:
Jay Calvert, Owner
Jake Albert’s Specialty Foods
290 Cheapside Street
London, ON N6A 2A2
Online: www.jakealberts.com
Email: jake@jakealberts.com
Phone: 519-438-6672


Jake Albert’s Fuego Rojo Ingredients
Low temperature extraction Pomegranate Concentrate,
Fair Trade Organic Cane Sugar,
100% Canadian Honey,
Fresh Orange Habanero Peppers,
Spring Water