2014-04-10 15:31:52 - Café culture meets cashless society with Casio Solution - “No wallet? No problem. Here’s your order, Mr Smith.”
LONDON, UK, 10 April 2014: Casio Electronics Co Ltd, have announced that antipodean coffee house Butter Beans in Richmond has adopted Discover – Announce – Pay capabilities through the installation of new Casio V-R-100 EPoS till and enabled payment system. Formerly the original branch of Taylor St Baristas in Richmond, cashless café culture society takes a step closer as visitors are now enabled to pay for transactions simply through the use of their mobile phone. Owner Alese Butter continues. “Adopting PayPal on the Casio V-R100 is just one example of great customer service – giving customers maximum choice as to how they really want to pay. Cash, card, or PayPal; customer transactions can now be processed, quickly, efficiently and delivered
with a highly personal service using photo recognition.”
Visitors transmit information from their PayPal app directly through to the Casio V-R100 Android EPoS solution. Part of Butter Bean’s friendly engagement comes with recognising customers as soon as they enter the premises. Customers simply enable their mobile PayPal application to ‘discover’ nearby shops and restaurants in Richmond that accept PayPal; and then ‘check in’ to Butter Beans upon arrival. Once checked in, their name and photo appears on the Casio V-R100 EPoS terminal as an arrival ‘announcement’. Alese explains “We have a large client base boosted by a significant number of visitors into the town. We also have 11 staff rotating on shifts and whilst we would ideally like to address regulars by their name, it can sometimes be pretty difficult to accurately recall them all. Now, frequently the customer’s photo often arrives on the till before they do, so we can give them a warm welcome or indeed ask if they are having their ‘Usual’ today.”
When it comes to payment, the customer agrees the transaction amount and the barista verifies their identity photo and charges them by clicking on their photo. The customer receives an alert on their mobile device to let them know how much they’ve been charged, as well as PayPal’s usual email receipt with records sent straight into an email account.
“Since offering ‘Check into PayPal’ functionality to our customers, we have seamlessly tracked a 4000% increase in PayPal transactions. For any fledging catering business, the opportunity for seamless transactions with guaranteed accuracy, less cash to handle and fewer till anomalies, has to be a distinct benefit.”
Before the accounting upgrade, transactions were processed by a standalone cash register. Orders were communicated, memorised and fulfilled by the serving barista manually writing post-it note dockets; with each being discarded after the order was processed and payment entered manually into the till. Today the spill, heat and moisture proof, Casio V-R100 EPoS solution, quickly processes each menu item via pre-populated graphical icons displayed on a large colour 10.4 inch colour touch screen that processing customers’ orders in strict rotation.
Alese comments. “As we progress with the new company, keeping accurate accounts in the first few years becomes even more critical, and our accountant is thrilled with the lack of anomalies and seamless transaction records. This is especially important with different UK VAT rates now applicable on hot and cold take away purchases.”
Prior to adoption, Alese had concerns the transition would involve a major re-training exercise. It materialised that unlike traditional EPoS units that carry a reputation for a significant system configuration headaches; the Casio V-R100 arrived ready to ‘plug and play’ and pre-customised by supplying partner, Premier, even down to customer loyalty schemes being uploaded. Now, every menu item sold is recorded by date and time, giving a full sales history audit trail. Training of the staff was also straightforward, occurring on shift. With the real-time connectivity to the entire Android application platform linked to the V-R100, Alese knows that she can expand her knowledge as time and experience permits by downloading any of the plethora of hospitality focused applications available online, covering everything from stock control analysis to accounting packages.
Alese summarises: “It feels like we are offering a slice of how we will conduct every day purchases in the future through deployment of the PayPal enabled Casio V-R100 without ever taking cash out.”
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About Casio Electronics:
Since the launch of the Casio Computer Company in Japan in 1957, the company has been guided by the core principles of ‘Creativity and Contribution’. Casio is a vibrant, energetic and innovative brand that sustains its competitive edge by seeking new and improved approaches to meet customer demands. Well-known around the world for its consumer electronics products such as calculators, watches, digital cameras and electronic pianos, Casio also has a strong business to business heritage www.casio.co.uk/products.
CASIO Electronics Co. Ltd.
Unit 6, 1000 North Circular Road
Senior Product Marketing Manager
Tel: 020 8208 7846