2013-02-07 18:19:41 - Your trade show booth is the marquee of your company on the show floor for all to see; your clients, competitors, competitors clients, vendors, your staff, everyone. The perception of your company relies on a well branded trade show display. Too often companies hurt their image on the show floor by exhibiting their message poorly.
Take this simple 4 question survey to determine if your display booth is in need of brand attention.
Is your display’s messaging targeted specific to your audience?
Does your trade show display correctly represent your product or service?
Is your display branding clear and consistent with other marketing platforms?
Can your messaging be understood at a quick glance?
If you answered yes to all 5 questions, your display is show ready! If not, addressing any no’s before your next event can reap big rewards with ROI.
Use these 3 simple steps as a foundation which will allow your brand to better connect with your audience.
Let the attendees know who you are. I always see display booths that are not clear on who the company is,
( logo too small, too low, hidden, etc) Have your logo in the highest position, 8’ for inline displays, and multiple heights in islands displays with hanging signs/ 16’ height to be viewed from afar, and eye level/counter height to be viewed from within
Tell them what you do. If you’re not an Apple or Coca-Cola – don’t leave it up to intuition that the attendee knows what it is that you do. Be sure to simplify your message. Less said is more read on a display graphic.
Show them your competitive advantage. Attendees are at a trade show to collect information, be sure they know why buying your product or service will benefit them. Similar to resume construction, a few simple bullet points of quantifiable data is needed to leave a lasting impression.
There are many great displays on the market; portable displays, modular and custom exhibits, but none are an effective company marquee if you don’t incorporate effective branding.