2012-10-07 16:58:36 - Strategic new program aims to strengthen partner ties and increase awareness on Brother’s efforts against proliferation of counterfeit products
October 07, 2012
Brother International (Gulf) FZE, one of the leading global manufacturers of laser printers, inkjet printer, label printers, has announced the UAE launch of the ‘Premium Partner Program’ during a specially hosted dinner recently at The Address Hotel, Downtown Dubai. The new program is part of the company’s continuing efforts to give recognition and provide strong support to their partners in the region, the UAE in particular. During the event, Soichi Murakami, the company’s Managing Director, gave a special presentation on the new partner program and also discussed Brother’s move to consolidate its market presence in the region.
According to Brother senior executives, the company’s new ‘Premium Partner Program’ is guided by a five-point objective, which includes the move
to ensure the presence and supply of genuine Brother products; discourage channel partners into patronizing counterfeit products and grey market; work closely with partners to achieve mutually agreed business targets; reward partners with incentives, rebates and marketing support and continue to build premium partnerships in the UAE. Under the terms of the program, the new initiative officially started on October 1, 2012 and will conclude on March 31, 2013. The company will then conduct a review on partner performances and upgrades. Brother has also revealed that it will be hosting a special awards dinner to recognize partners with excellent performances—revealing tier upgrades to both Gold and Silver partnership status in April 2013.
“We are very pleased to announce the start of our new ‘Premium Partner Program,’ an initiative that not only sets out to encourage our partners to improve on their sales performances but will also help us in our move to strenghten our ties with them,” said Murakami. “This new program gives us the opportunity to work closely with premium partners and move towards achieving set targets. At the same time, help them become more aware of the campaign against piracy.”
Brother’s Premium Partners in the UAE includes Jumbo Electronics Retail Division (Gold Premium Partner), Sharaf DG (Gold Premium Partner), Jazeerat Al Kanz Trading (Gold Premium Partner), Satrah Computer Trading (Gold Premium Partner), Al Safsaf General Trading (Gold Premium Partner), Yash Electronics Trading (Silver Premium Partner), and Humaid B Computer Trading, Proton Electronics Trading, Hero Computer, Buraida Computers, Grace Computers, Trade Aid Computers, Carapelli Computers and Max Electronics as Blue Premium Partners