2009-11-10 18:23:34 - Customized e-ticket itineraries provide travelers useful information about their destination.

MIAMI, Fla. – Nov. 10, 2009 – Ophir Tours has found a way to stand out in the competitive online travel business. The Israeli-based Carlson Wagonlit travel partner is providing travelers with customized e-mail airline itineraries using innovative truvle technology.

“Clients receive bright, attractive e-ticket itineraries with our logo as well as targeted ads and links to a wealth of

useful trip information says Yoni Waksman, chief information officer and vice chairman at Ophir Tours. By adopting the truvle software, the agency also receives a portion of the advertising revenue it generates.

“truvle enables agents to provide comprehensive, travelocity/expedia/orbitz type of travel services explains Alon Zaibert, founder and chief executive at truvle Ltd.

“The software is free to agents and requires no additional training Zaibert continues. “Agents continue to work as usual. The only difference is when they’re ready to send the e-itinerary, they click a truvle button instead of a GDS one. The software wraps e-docs in the clean, contemporary truvle design with customized, value-added content about the destination

Expedia-Like Service
truvle works with multiple GDS systems to automatically pick up the passenger’s profile, including destination, travel dates, flight class and other criteria. Then it tailors information to fit the profile.

Let’s say a passenger is traveling from New York to Tel Aviv the second week in February. Using the truvle technology, Ophir Tours agents can provide listings of restaurants, museums, attractions and tours as well as information on shows, concerts, nightlife and sporting events taking place in the destination during his stay.

“We partner with multiple global content providers in each category Zaibert points out. Agents can provide information for just about any destination in the world where a client might go

“Everything comes directly from Ophir Tours on e-ticket itineraries with our logo Waksman notes. “Many of our agents add personal messages like, ‘Don’t forget to check in three hours before your international flight”

Value-Added Content
Ophir Tours’ e-itineraries display options for Entertainment, Events, Family Travel, Restaurants and more. These icons serve as portals to the traveler’s Personal Home Page, where he can see what’s available in the destination that might be of interest while he is there. Clients can make restaurant reservations and purchase tickets for concerts, shows, sporting events and more. Content is updated continually. Other helpful information on the Ophir Tours e-itinerary includes destination maps, weather updates, currency exchange rates, news, sports scores, airport facts, and photos.

With airline check-in links and easy integration into Microsoft Outlook, the software lets Ophir Tours’ clients check in for flights and view trip details on their laptops and mobile devices while on the go.

“For busy travelers, this wealth of targeted information at their fingertips is invaluable Waksman points out. “Our clients get a portable, one-stop source on flights and relevant options for restaurants, concerts, shows, sporting events, nightlife, shopping, museums, festivals, tours and more

Extra Revenue
truvle’s advertising capabilities are appealing too, according to Waksman. Agencies can reserve the banners on the e-itineraries for their own advertising. Or, like Ophir Tours, they can let other advertisers use the banners, and the agency splits the revenue with truvle.

“It’s a win-win for everyone Zaibert says. “Agencies gain an efficient way to generate extra income. Travelers enjoy a greatly enhanced service in the form of attractive, easy-to-view travel e-docs with rich, interactive destination content

IMAGE – For an image of a truvle Personal Home Page, click on this link, which stays live till Nov. 20: rcpt.yousendit.com/771852880/afa7aea3a63bfc43f54ff15fbaac7ade

About truvle
truvle is a new software company that develops enhanced airline e-tickets and itineraries, providing passengers with customized trip information – flights, entertainment, shopping and dining options, hotels, nightlife, events, recreation, currency exchange rates, maps, etc. -- in a single, easy-to-view format. The innovative e-tickets and itineraries offer a chance for travel agents to generate extra income, while also enhancing their service. Advertisers gain exposure before a targeted audience of millions of travelers worldwide. The company has offices in North America, Europe, India and Israel. For more information, visit www.truvle.com.

About Ophir Tours
Ophir Tours is engaged as a travel agent in 32 branches spread throughout Israel. The company, one of the largest tourism, recreation, and leisure companies in Israel, operates as both a wholesaler and retailer, and provides a variety of tourism, recreation, and leisure services.

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For more information, contact:
Sharlet Brennan, Ypartnership, 407-838-1707, Sharlet.Brennan@ypartnership.com
Melissa Renna, Ypartnership, 407-838-1855, Melissa.Renna@ypartnership.com