2014-03-06 21:37:12 - Multichannel marketing management solution, CONNECT ranked #1 in five categories critical to email marketing success
Brick Street Software, a pioneer in multichannel marketing software, today announced that Red Pill Email has rated its platform CONNECT, the leader in five categories in its esteemed 2014 Email Vendor Features and Functions Guide. The report bestowed Brick Street Software the top score for Mid-Market and/or Full Service Vendors in the following areas:
1. Deliverability and List Hygiene
(Mid-Market and Full-Service) Red Pill defines deliverability as “the ability to deliver [an email message] to the recipient inbox and not the spam or junk folder. Deliverability and List Hygiene tools help the user to maintain good list health, which is essential to maintain high deliverability.” These may include throttling per ISP, integrated feedback loops, authentication, good ISP relations, and white-listing services.
(Full-Service) The Email Vendor Features and Functions Guide reports “The ability to process forms at the vendor opens a variety of data collection and user-triggered messaging possibilities. The more flexible vendors are to write data to a table, with the option of triggering a message as a result, the greater the application options to the user.”
(Mid-Market and Full-Service) Reporting by segment, message, record, program, dynamic content, and total and unique statistics allows businesses to better understand different customer profiles to better serve their unique likes and dislikes on content, design, frequency, and timing.
(Full-Service) The guide’s author, John Caldwell writes, “Testing is essential for the long-tern success of your messaging programs and the only way to determine what works best for your audience. Having a variety of testing options allows you flexibility to develop target and insightful tests to help guide your message programs.”
5. UI Exporting
(Mid-Market and Full-Service) Red Pill shares, “Most vendors will allow the export of lists through the User Interface. However, not all provide the option to export account logs, content or message rules” which may be critical for successful updating of key data warehouses.
The Email Vendor Features and Functions Guide examines over 600 data points, including the average user skill level, to implement an ESPs features and functions. Red Pill Email's guides look at the capabilities of email vendors, ranging from the small market to commercial MTAs, and all points in between. Vendors do not pay to be in the Guide; they are selected based on their abilities and willingness to participate.
“We are very proud that the Email Vendor Features and Functions Guide recognizes Brick Street Software as best-in-class in five categories, and we view this achievement as verification of the value we provide to businesses across the globe” said Chris Maeda, President & CEO of Brick Street Software. “We developed our highly-scalable multichannel marketing management platform based on customer requirements for engaging its ever-increasingly splintered audience throughout the entire sales process. Our customers, in the Financial, Telecom, and Utility markets use CONNECT to increase awareness, build brand loyalty, and drive revenue.”
Brick Street does not only build software for today, it develops agile software
for the unknown specifications and requirements of tomorrow. The modular CONNECT platform adapts to the ever-changing and evolving digital communication channels without disrupting IT departments or impede marketers’ responsiveness to customers.
About Brick Street Software
Brick Street Software is a high-end boutique software developer specializing in on-premise and SaaS marketing messaging solutions for enterprises and white-label partners. Brick Street Software’s cloud-based multichannel marketing platform CONNECT enables global organizations to deliver real-time messages across 11 communication channels.
With CONNECT, marketers are well equipped to carry on conversations with consumers over multiple devices as multi-tasking shoppers move about their day. With its single platform architecture, organizations have unified views of each consumer—across all channels to engage shoppers, drive sales, and develop loyal relationships.
Brick Street’s software developers have been pioneers in digital marketing since the dawn of the internet and it shows in every string of code. CONNECT’s agile engineering makes it possible to access any PHP page to pass information through SMTP or JMS. The modular design enables marketers to respond quickly to consumers’ adoption of new digital communication channels, while simultaneously minimizing security threats for IT. This forward-thinking strategy helps some of the world’s most successful companies send over 10 billion messages a year.
For more information, visit www.brickstreetsoftware.com
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