2009-10-27 02:17:03 - Breakfast Occasions - Winning Share of Stomach - a new market research report on companiesandmarkets.com

www.companiesandmarkets.com/Summary-Market-Report/breakfast-occa ..

Introduction

Breakfast patterns are changing as consumers eat out-of-home more often or skip breakfast altogether. A lack of time and hunger are common reasons for skipping breakfast, but many consumers still have the misconception that it is effective for weight loss. The challenge for marketers is to educate consumers on the health benefits of eating breakfast and encourage them to find the time to enjoy it.

Scope

*Comprehensive analysis of trends in consumer behavior and the impact of these have on breakfast occasions in Europe, the US, Brazil and Asia-Pacific

*In-depth quantitative and qualitative analysis of breakfast behavior to reveal the most profitable consumer groups and occasion types to target

*Detailed action points offering practical strategies based on the trends and insights analyzed

 

 

in the report.

*Covers France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, New Zealand, Japan, South Korea, China, India, Brazil and Russia

Highlights

Consumers in countries associated with long working hours are more likely to skip breakfast, with US and UK consumers most likely to never eat breakfast. The key implication for marketers is that they should be looking to encourage such consumers to eat breakfast through offering options suitable for either on-the-go or at-work consumption.

Consumers are struggling to find the time to eat breakfast in the morning and, despite recognizing the associated benefits, are opting to skip it more frequently. A lack of hunger is also one of the most common reasons cited for not eating breakfast on a daily basis, with more consumers now admitting to snacking after dinnertime.

Marketers can play an active role in educating consumers on proper breakfast consumption in a healthy diet, matching that with products that combine the three sought after dimensions of health, convenience and indulgence. Consumers are receptive to solutions that meet these, allowing them to make the leap from attitude to actual behavior.

Reasons to Purchase

*Learn why breakfasts are being skipped, where and in what form they are being consumed, and what consumer priorities should be actively targeted

*Use the latest evidence based insights to launch and reposition products, ensuring they are successfully aligned with consumers´ breakfast behavior

*Access a blend of quantitative and qualitative data illustrating consumer attitudes, actual consumption and best-practice marketing across the globe