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Brand a Trend GmbH qualified for World Cup Tech Challenge

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2014-04-30 20:49:57 - Representing Germany the start-up company located in Heidelberg is competing for best Enterprise Software at Launch: Silicon Valley

Heidelberg, April 30th, 2014 – SVForum, the leading non-profit organization in the Bay Area, chose Brand a Trend GmbH’s content analytics software SUMMICS to represent Germany in this year’s Launch: Silicon Valley World Cup Tech Challenge. Within the Contest, inspired by the world famous soccer tournament, SUMMICS will go head to head with five other international representatives from around the globe in the Enterprise Software category.

Brand a Trend’s content analytics software for Forums, Mega-Communities and Customer Feedback SUMMICS is among five other competitors for best Enterprise Software. Markus Schneider, CEO Brand a Trend: ”We are very proud to represent Germany at this year’s ’Launch: Silicon Valley – The World Cup Tech Challenge‘. Being chosen over numerous applicants from around the

world is a big success and reward for the team as well as for our product. We’ll keep our fingers crossed and look forward to broad support for the public voting to reach the final round.“

By using SUMMICS‘ automatised forum analysis, both administrators and community managers obtain a detailled sentiment analysis in topics and user-behavior within their megacommunity. Therefore SUMMICS provides precise access to all essential insight on member’s wishes, signs and signals. For customer researchers and customer advocates the software also offers automatic evaluation of attached topic sources. Thereby providing optimization of support and customer service processes.

For nine consecutive years Launch: Silicon Valley has established itself as the highest estimated product launch platform for startups in the technological sector. Hosted at the Microsoft Campus and organised by Silicon Valley‘s not-for-profit SVForum, the event provides emerging technology companies the promising opportunity to present themselves as well as their products to Sillicon Valley’s top venture capitals of today.

SVForum, founded over three decades ago, now reaches over twenty thousand leaders of the tech-industry and brings them together as panelist judges for Launch. As a result the Jury consists of well known names such as Dave Munichiello of Google Ventures, James Maiocco of Microsoft Ventures as well as Michael Pachos of Samsung Ventures.

The World Cup Tech Challenge outlines an ideal plattform for the Brand a Trend GmbH to write their name in the book of some of the most important representatives in the business.

About Brand a Trend:
The Brand a Trend GmbH, located in Heidelberg, was founded in 2012. With its innovative subcompany, corporate parent HMI – Human Machine Intelligence GmbH focusses on a new generation of high quality data analysis. Brand a Trend develops automatized solutions in the department of Business Intelligence, Data Management and Analysis, which are tailored for the client’s targeted business processes.Consolidated with cooperation partners Brand a Trend also offers Business Content for various systems and requirements. That way clients obtain high end evaluations alongside focused know-how and are always one step aheoad on the market. For further material and information on Brand a Trend GmbH and the offered services please visit the official website

Link to the public voting for Brand a Trend / SUMMICS (final found on May 20th):

For further information contact:

wildcard communications GmbH
Marcus Ertl
Senior PR Consultant
Kaflerstraße 8
D-81241 Munich

phone: +49 (0)89 - 99 82 07 131
mobile: +49 (0)175 - 59 98 933

Contact Information:
wildcard communications GmbH

Steinstr. 129
D-47798 Krefeld

Contact Person:
Markus Stein

Phone: +49 - (0)2151 - 6535444
email: email


Markus Stein
Phone: 02151 6535444

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