2007-04-23 14:21:16 -

NEW YORK, April 23 /PRNewswire/ -- Jive Recording Artist Bowling For Soup continue to bring their own brand of creative expression with their new video "When We Die," as they cast Lee Majors in a leading role.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070423/NYM048 )

"When We Die," a the current single from their album, The Great Burrito Extortion Case is a departure from the usual happy go lucky videos that fans may have been accustomed too, but in its essence it is still a Bowling For Soup video. The video revolves around the

tumultuous relationship between a father, played by Lee Majors, and son and how they overcome past differences to rejoin, make amends and hopefully start anew.

"When We Die" was directed by Max Nichols, son of the renowned director and Oscar winner Mike Nichols. Max has been at the helm of various videos and has worked a with a diverse array of artists including Kirk Franklin, Nina Sky, DHT, T-Pain, Frankie J and Raheem DeVaughn.

Bowling For Soup are currently in the middle of the Spring U.S. tour: 4/24/07 New Orleans, LA The Parish @ House of Blues 4/25/07 Tallahassee, FL Floyd's Music Store 4/27/07 Ft. Lauderdale, FL Revolution 4/28/07 Lake Buena Vista, FL House of Blues 5/1/07 N. Charleston, SC Centerstage @ the Plex 5/2/07 Townsend, MD Recher Theatre 5/7/07 Mechanicsburg, PA West Store Hardware Bar 5/9/07 New York, NY Irving Plaza 5/14/07 Victorville, CA San Bernardino County Fair

The Great Burrito Extortion Case is the Texas native's first collection of new material since 2004's US gold-certified album A Hangover You Don't Deserve. In addition to tracks co-written by American Hi Fi's Stacy Jones, long time Bowling For Soup collaborator, Butch Walker, returned to co-write and produce the power-pop ballad "When We Die."

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070423/NYM048
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Jive Records