2013-01-22 12:10:32 - Boutique Hotel Management Asia (BHMAsia), a regional Asia Pacific hotel management, development and consulting group recorded an increase in revenues of 43% in 2012 when compared to 2011 across the portfolio of resorts they operate in Thailand. Key in achieving these impressive year-on-year increases was direct online business, innovative social marketing and increased room rates and yield management. At one of the properties under the boutique management group’s wing, year on year increases in GOP came in at a very impressive 76%.
The group has also seen a quite substantial increase in terms of the group’s market share from the arriving international tourists. TAT released figures show a nationwide increase of 16% for 2012 on 2011, where as BHMAsia showed occupancy increases of 32%. This strong performance at all BHMAsia run properties has also resulted in the group reporting a steady increase in the number of new inquiries they receive from other hotel & resort owners and investors who are wanting to find a management company who can improve ROI on their properties.
“We are delighted in these results which have fully justified the group’s decision at the end of 2011 to invest heavily in building a first class team of staff so
that we could take this huge step forward. This performance is a promising indication that our boutique management approach is delivering the results owners are looking for, said Mr. Anthony McDonald’s, CEO of BHMAsia. “Looking forward into 2013 we have targeted growth for the year at 40%, which will again outpace our rivals and double nationwide average increases added Mr. McDonald.
This great success has been achieved last year soon after BHMAsia taking control of several new resorts in Thailand. The international experts on the Sales, Marketing and Online department teams have worked tirelessly to increase PR, online and social media exposure both domestically and internationally. In conjunction with their sales offices in Europe and Australia, results showed significant growth in tourist arrivals from those regions, again outpacing TAT and competitors’ performances quite substantially.
This significant improvement has also been supported by the numerous award nominations and accolades and has enabled the X2 (cross 2) Brand to start their expansion plans with the addition of the long awaited X2 Residences to be built alongside the resorts at Kui Buri and Koh Samui, in conjunction with a brand new X2 project which will appear on the unchartered island of Koh Kood. For those looking to acquire some prime beach front real estate, these Serviced Beach Front Resort Villas are on sale now with prices starting at around 9.9m Thai Baht.
BHMAsia manages boutique resorts in Thailand including X2 Kui Buri, X2 Samui, Away Koh Kood, Le Bayburi, The Sea Koh Samui and Sawaddi Patong Resort. The key elements in the BHMAsia Group's ongoing success are targeted growth, international market knowledge and insight, operational expertise and investment-focused management. The company structures the goals and relationships with clients to ensure that the contribution of the parties maximizes the returns for the investor in the long term. This can be achieved in many ways, some of which are not traditionally offered by most hotel management firms.