2008-07-19 11:07:02 -
http://www.companiesandmarkets.com adds new report - Boost Juice Bars case study - marketing smoothie bars as a healthy alternative to coffee shops www.companiesandmarkets.com/Summary-Market-Report/Boost-Juice-Ba ..
This report on Boost Juice Bars forms part of Datamonitor''s case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company is expanding from its Australian roots into other countries, buoyed by soaring smoothie demand.
Scope
Highlights
Reasons to Purchase
Gain insight into the methods used by important industry players
to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.
www.companiesandmarkets.com/Summary-Market-Report/Boost-Juice-Ba ..
Sample Contents:
The smoothie market has experienced rapid growth by delivering consumers healthy convenience 2
Boost Juice Bars is the fastest growing juice business in the southern hemisphere, which is quickly gaining a global presence through franchises 3
Boost Juice Bars was founded in Australia in 2000 by a mother who spotted a gap in the market for healthy drinks 3
Boost has grown quickly through franchises to become a global brand 3
The company now has over 200 stores worldwide and estimated sales of nearly US$100 million 4
Boost Juice Bars target 15-35 year olds, with recruitment and marketing communications an important part of cementing its marketplace positioning 5
Boost employs young, outgoing staff to reflect its healthy product range 5
Boost's VIBE loyalty program reaches over 300,000 members and is a vital communication tool 5
Boost produces a free monthly health focused magazine - Boost Life Magazine - with a circulation of around 160,000 in Australia 6
The company entered the UK market in 2007, which is now one of its most successful markets 7
Boost Juice opened eight UK stores in its first year in the market, and looks set to rival Crussh as the UK's largest smoothie bar business 7
