2008-04-08 23:57:44 -
- BOOMj, Inc. (OTCBB: BOMJ, www.boomj.com), a Web-based niche social network and ecommerce site serving more than 78 million Baby Boomers and adults over the age of 35, today announced an agreement with National Lampoon (AMEX: NLN, www.nationallampoon.com), the most recognized brand in comedy to create a co-branded eCommerce platform. National Lampoon will make the store available across the many
National Lampoon online platforms, reaching over six million visitors each month. The agreement will also include making National Lampoon DVDs, books, and merchandise available across the BOOMj eCommerce platforms.
The new eCommerce store will be live at nationallampoon.com along with the many other National Lampoon owned sites, offering millions of products across a multitude of categories, including computers, books, dvds, music, electronics, housewares, wellness products and more.
"National Lampoon is an iconic brand and this partnership will allow both brands to capitalize on the growing online marketplace and introduce the unique BOOMj social shopping platform to the National Lampoon's audience," said Wendy Borow Johnson, president of BOOMj Inc. "In addition, BOOMj's ecommerce store will feature and carry a complete selection of National Lampoon products and memorabilia for our members and customers."
"National Lampoon is actively looking for ways to provide new and unique offerings to our ever-growing fan-base, and BOOMj's eCommerce Store allows us to offer products that appeal to our users right on the site," said Daniel Laikin, CEO of National Lampoon. "BOOMj has built an unparalleled eCommerce offering and their audience has proven to be fans of National Lampoon feature films and books, making them a natural choice for a partnership of this type. This is our first step into the eCommerce space, with more to follow soon."
BOOMj offers Internet users over the age of 35 focused content and breaking news in health, finance, politics, technology, entertainment and lifestyle integrated with social networking tools and e-commerce. BOOMj membership is free and active members are provided with reward points redeemable as cash in the www.Boomj.com store. BOOMj's leadership team has experience in media, retailing and e-commerce and is at the forefront of establishing the premier destination for Baby Boomers and Generation Jones.
About BOOMj, Inc. (TM)
BOOMj, Inc.(TM) (OTCBB: BOMJ) is a leading Web-based niche social network and e-commerce site serving Baby Boomers and Generation Jones. BOOMj integrates content, social networking e-commerce and advertising in health, finance, politics, technology, entertainment, travel and lifestyle. For more information regarding the company, please visit
www.boomj.com.
About National Lampoon
National Lampoon, Inc. (AMEX: NLN - News) has been a dominant force in the US comedy world for almost 40 years, and is currently active in a broad array of media and entertainment segments. These include feature films, television programming, online and interactive entertainment, home video, audio, and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder. National Lampoon reaches nearly one in four of all 18 to 24 year old college students in America today. The Company has three core operating divisions: National Lampoon Films, which includes production along with theatrical and video distribution of feature films; College Marketing Division; and National Lampoon Networks, providing humor content through a number of platforms. These include its National Lampoon College TV network, the National Lampoon Humor Network - the most trafficked humor sites on the web, Toga TV.com - the company's broadband channel, the Drunk University Network, and the National Lampoon Video Network, which includes channels on YouTube, Yahoo, Joost, and a number of digital video platforms across the Internet. These are all anchored by the award winning comedy website www.nationallampoon.com.
Safe Harbor Statement:
This news release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases that say BOOMj or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All forward-looking statements are inherently speculative, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in forward-looking statements. These risks and uncertainties include those set forth from time to time in our filings with the Securities and Exchange Commission. We are under no obligation, and do not undertake any duty, to update these forward-looking statements at any time.
Media Inquiries:
Allison & Partners
Cheryl Wortzel, 646-428-0614
Cheryl@allisonpr.com
or
Investor Inquiries:
BOOMj.com
Mark Noffke, 702-481-1990
mark@boomj.com 
