2008-09-16 22:40:04 -
- Books-A-Million, Inc. (NASDAQ:BAMM) today announced that, through its exclusive Express Lane voucher program, customers can get Brisingr, Christopher Paolini's third installment in the Inheritance cycle, faster than anyone else! When the clock strikes 12:01 a.m. on Saturday, September 20, Books-A-Million customers can exchange their Express Lane voucher for a copy of Brisingr and begin enjoying Eragon's adventures.
"With
the Express Lane, our goal is for Books-A-Million customers to get their copies of Brisingr at the earliest possible moment," said Jeff Skipper, Vice President of Marketing at Books-A-Million.
Most Books-A-Million stores around the country will be hosting Brisingr Midnight Release Celebrations beginning at 10 p.m. on Friday, September 19, 2008. The celebrations will include trivia contests, face painting, costume contests, giveaways and much more. Books-A-Million customers are encouraged to attend the celebration dressed as their favorite character or in medieval attire for the costume contests.
Brisingr Express Lane vouchers are available now at all Books-A-Million locations for $16.50, a 40% discount for Books-A-Million Millionaire's Club members, who save 10% off everything, everyday, and $19.25 for all regular customers. For more information about the Express Lane program and the Brisingr celebrations visit the company's website at
booksamillion.com/brisingr.
About Books-A-Million, Inc
Books-A-Million is one of the nation's leading book retailers with more than 200 stores in 20 states and the District of Columbia. The company operates two distinct store formats, including large superstores operating under the names Books-A-Million and Books & Co., and traditional bookstores operating under the name Bookland. The company's wholesale operations include American Wholesale Book Company and Book$mart, both based in Florence, Ala. For more information, visit the company's website at www.booksamillioninc.com.
Books-A-Million, Inc.
Jane Hoerner, 205-942-3737
hoernerj@booksamillion.com 
