2008-12-15 23:33:01 -
www.businesswire.com/cgi-bin/mmg.cgi?eid=5854224 - Blue Nile (NASDAQ:NILE) today kicked off the beginning of the busiest shopping week of the year, with its first Top Ten "Tokens of Affection" Gift Guide. Jewelry with symbols that express love - such as hearts, infinity designs and love knots - provides an affordable, sentimental gift-giving option this holiday season.
"Blue Nile has
a beautiful collection of jewelry that symbolizes love," said Diane Irvine, Chief Executive Officer of Blue Nile. "Gifts of love are always in style, and it is especially meaningful to give a gift that tells the recipient just how much you care."
Blue Nile's Top Ten Tokens of Affection
1. Charm Bracelet in Sterling Silver for $35
This classic bracelet features sterling silver rolo links secured with a lobster-claw clasp. It is designed to hold any number of Blue Nile's more than 80 unique charms including hearts and shapes that can be engraved with a special message.
2. Double Heart Pendant in Sterling Silver for $40
Two interconnected sterling silver hearts dangle from a sterling silver cable chain in this necklace. Each freely moving heart has a gently sweeping shape that catches light beautifully.
3. Engraveable Sweetheart Locket in Sterling Silver for $50
This delicate heart-shaped locket opens with a snap clasp to present two photos side by side. Suspended from a snake chain, this locket can be engraved for a personalized gift that will become a keepsake.
4. Love Knot Earrings in Sterling Silver for $60
Each of these twisted knot earrings is composed of sterling silver and is finished with 14K gold posts and push backs for pierced ears.
5. Heart-Tag Bracelet in Sterling Silver for $70
Rolo links surround the wrist in this bracelet and are secured with a lobster-claw clasp. Dangling near the clasp, a heart-shaped tag can be engraved to personalize this bracelet.
6. Freshwater Cultured Pearls Heart Necklace in Sterling Silver for $160
Oval freshwater cultured pearls are accented with sterling silver hearts and suspended along a cable chain in this elegant necklace.
7. Infinity Rings Pendant in 18k Gold for $325
Infinity symbolizes forever and this pendant features two interlocking 18k gold rings hanging from a sparkling box chain.
8. Diamond Infinity Heart Pendant in 18k White Gold (1/8 ct. tw.) for $420
Two hearts are joined in an infinite loop, and a line of nine brilliant round diamonds completes the eternity theme. The pendant is suspended from a delicate 18k white gold cable chain.
9. Diamond Curved Journey Pendant in 18k White Gold (1/2 ct. tw.) for $750
Symbolizing love's journey, seven diamonds graduate from smallest to largest in an eye-catching curve. The diamonds are prong-set and suspended from an 18k white gold cable-link chain.
10. Diamond Stud Earrings in 18k White Gold (1 ct. tw.) for $2075
This perfectly matched pair of round near-colorless diamonds are secured in 18k white gold four-prong settings with screw-back posts. Each earring weighs roughly 1/2 carat, for a total diamond weight of 1 carat.
Ranging from a simple token of affection to a spectacular custom-made engagement ring, Blue Nile offers the perfect way to create personalized and meaningful gifts. Blue Nile offers custom diamond jewelry - rings, earrings, pendants - that can be designed, built and received in 2 to 3 business days. In addition, many of Blue Nile's products can be engraved to add a thoughtful touch, turning a gift of jewelry into a keepsake. Blue Nile also offers a Personal Shopping Service designed to help shoppers customize the perfect engagement ring, locate a specific diamond, or find that one-of-a-kind gift.
About Blue Nile, Inc.
Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.
Blue Nile, Inc.
Liz Powell, (Media) 206.336.6755
liz@bluenile.com
or
Eileen Askew, (Investors) 206.336.6745
bluenileir@bluenile.com 
