2008-12-01 19:07:03 -

Blue Nile (NASDAQ:NILE) today launched a "23 Days of Christmas" promotion by introducing the "Blue Nile Daily Gem." Starting today and continuing every day through December 23, Blue Nile will unveil a jewelry product that will be offered at a significant discount for one day only. Today"s Blue Nile Daily Gem is a beautiful Three Carat Diamond Eternity Bracelet normally

priced at $2,950, but available today for $1,900, representing a savings of $1,050, or more than 35 percent off.
"Consumers shop at Blue Nile every day for the superior selection, quality and pricing that we offer," said Diane Irvine, CEO of Blue Nile. "We decided that this holiday season was the right time to offer something extra special to our customers - a select number of Blue Nile"s most popular fine jewelry pieces at an even greater value."
Blue Nile Daily Gem Promotion
Each day from December 1 through December 23, Blue Nile will unveil one item of jewelry that will be offered at a significant discount. The chosen product will be revealed on www.bluenile.com at 6 p.m. ET each day and will continue to be available at the discounted price for 24 hours.
Products offered will range in style and price and will remain a surprise until the daily 6 p.m. unveiling. The special pricing will be available for one day only while quantities last. Examples of products that will be offered include Blue Nile"s Akoya Cultured Pearl Necklace, Diamond Infinity Heart Pendant and Platinum 4-Prong Diamond Stud Earrings. All products purchased under the Blue Nile Daily Gem promotion will arrive in elegant packaging via complimentary FedEx shipping and are eligible for extended holiday returns.
Irvine added, "We hope that everyone can enjoy giving and receiving a special gift this year, and our Daily Gem promotion should help to make that a reality for many of our customers."
For more information on Blue Nile"s Daily Gem promotion, please visit: www.bluenile.com/daily-gem.
Gift Giving With Blue Nile
For those looking to purchase jewelry this holiday season, Blue Nile provides a simple and seamless gift-giving shopping experience. Throughout the shopping process, customers can contact Blue Nile"s expert diamond and jewelry consultants by email, live chat or through its toll-free number 1-800-242-2728, which is posted on every page of Blue Nile"s website. Blue Nile offers independent grading reports for all certified diamonds, and professional appraisals for diamond, gemstone and pearl jewelry over $1,000. Blue Nile also offers financing options through Bill Me Later and Bank of America.
About Blue Nile, Inc.
Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.


Blue Nile, Inc.

Liz Powell, 206-336-6755 (Media)

liz@bluenile.com

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Eileen Askew, 206-336-6745 (Investors)

eileena@bluenile.com