2013-09-17 14:03:03 -
Listening to the 'Voice of the Customer' With iPerceptions Has Identified
Service and Product Improvements to Increase Consumer Confidence About Buying
Custom Blinds Online
MONTREAL, QC--(Marketwired - September 17, 2013) - iPerceptions, Inc., the
inventor of Active Research(TM), the evolution of Customer Experience Management
and Digital Analytics, today announced that Blinds.com uses the iPerceptions
Active Research(TM) Platform to engage with customers to better understand their
needs, desires and frustrations with the shopping process. By leveraging
iPerceptions' SaaS platform, Blinds.com has been able to improve supplier
quality control, understand the features and market trends that really matter to
customers, curate product selections, and reduce barriers to purchase by
increasing consumer confidence about buying online.
"Our entire business innovates based on the ongoing feedback we receive from our
customers and community," said Katie Laird, PR
and Social Media of Blinds.com.
"There's no limit to how much a business can improve when you consistently ask
the right questions and, most importantly, act on them. iPerceptions has been a
trusted partner that we rely on to help us engage and learn from our customers
on a daily basis."
The iPerceptions Active Research(TM) Platform engages customers in the 'moment
of truth' to help Blinds.com gain insights about:
* Is the current website design and shopping flow enabling customers to
complete their purchases in an efficient and enjoyable fashion?
* Is the website providing the critical information, specifications & media
that help a customer make a purchasing decision?
* Are the product pages and search results helpful to a potential consumer?
* If someone leaves the website without buying, why did this happen and what
could we improve?
"We've been able to act on the customer feedback that iPerceptions and other
feedback channels offer us in really exciting ways," said Laird. "For example,
our research found that some consumers were worried about measuring the
dimensions for custom blinds wrong and this stopped them from making a
transaction. Based on this feedback, we created our SureFit(TM) Guarantee, which
removed the fear about making a complex buying decision online -- like custom
window coverings -- by promising to replace any mismeasured product at no charge
to the customer. This is no longer a barrier to purchase for our customers!"
Blinds.com collects customer feedback from every corner of the customer
experience in order to get a clear picture of how they can improve products,
processes and design to provide a fantastic customer interaction. The
iPerceptions Active Research platform engages Blinds.com customers in the
'moment of truth' and then results are combined with contact center post-call
surveys, post-purchase letters, product ratings and reviews, and social media
monitoring data to get a holistic view of customer inputs.
Blinds.com, owned by Global Custom Commerce, is the world's largest online
window covering store, covering over a million windows a year since 1996. With a
cutting edge online ordering system and 'The Window Shopper' augmented reality
shopping iPhone app, Blinds.com makes ordering custom blinds, shades, shutters
and draperies a no brainer with huge savings and selection. Blinds.com offers
installation videos, award winning customer service and a SureFit Guarantee to
make buying blinds online surprisingly easy and stress-free. Go online to
Blinds.com to shop or call 1-800-505-1905 to speak to one of 100+ blinds
iPerceptions, Inc. is the inventor of Active Research(TM), the evolution of
Customer Experience Management and Digital Analytics. The company's solutions
are powered by the Active Research(TM) Platform, which addresses specific
business objectives by capturing visitor perceptions in the 'Moment of Truth'
using advanced engagement technologies and trusted research frameworks to drive
actions in existing business processes. Founded in 1999, iPerceptions has more
than 22,000 clients worldwide that trust iPerceptions for in-depth analysis of
real visitors' behavior. See how iPerceptions can improve the entire customer
lifecycle and your bottom line today, visit www.iperceptions.com and
All trademarks and registered trademarks in this document are the properties of
their respective owners.
Reichert Communications, LLC
Blinds.com Public Relations and Social Media Contact
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: iPerceptions, Inc. via Thomson Reuters ONE