2008-10-01 23:16:02 -

www.billmelater.com - Schwartz Communications Jennifer Barlow or Scott Love, 781-684-0770 billmelater@schwartz-pr.com Turn on the game, open a cold one and channel your inner caveman for the Bill Me Later "Win a Man Cave" Contest. From the comfort of a leather recliner in Timonium, Md., the next-generation payment and marketing solution company announced today the kickoff of a nationwide contest that

offers people the chance to submit the most compelling and creative reasons for winning their own Man Cave. Bill Me Later is asking contestants to share with the world their stories of why they need a Man Cave.

Bill Me Later's retail partners have everything needed to build a man's paradise in his home, and the grand prize winner will fill their Man Cave with up to $15,000 of merchandise from 18 of these merchants, including Dick's Sporting Goods, Newegg, Fathead, Sports Authority, FogDog, Lenovo, Blendtec and TigerDirect.

"Men need to step up their game for the sake of their families, their friends and most importantly for their own fulfillment," says Chris Williams, vice president of marketing for Bill Me Later, Inc. "Watching sports and drinking beer while sitting on ratty old furniture with bad lighting is no longer acceptable. Men deserve a place where they can kick back surrounded by sports memorabilia, a foosball table, perhaps a humidor, and other important stuff that nobody appreciates in the same way they do. Bill Me Later is here to help. Guys, send us a video, a short essay, or send pictures with your short essay showing why you deserve everything you need to upgrade your cave, and you may win in time for the Bowl party of your dreams. Women, nominate your mate or compete for a cave of your own!"

What is a Man Cave?

A Man Cave is a room that includes male-centric decor and is used for watching sports, shooting pool, and being with the guys. It is frequently where the cave dweller displays items considered undesirable for display elsewhere in the home by their significant other. In an extreme situation, Man Caves can be separate and distinct locations such as sheds, garages, cabins, etc. Psychologically, the space is associated with positive emotions emulating from the comfortable surroundings, entertainment and camaraderie that typically occur in the room.

How to Enter the Bill Me Later "Win a Man Cave" Contest

Contestants can log onto www.IWantMyManCave.com for a complete list of sponsors, rules and deadlines for the "Win a Man Cave" Contest. Each cave dweller must submit a short essay detailing why they deserve a Man Cave. Essays can be augmented with a video or photos further detailing the need for a Man Cave. Contestants can also browse the Bill Me Later merchant prize pool and select the items they'd like to win to build their dream Man Cave.

Video and photo submissions can be posted, and will be viewed and shared online at www.IWantMyManCave.com. Visitors to the site can comment and vote for the Cave they feel is most in need of a makeover or the contestant who they think needs a Cave the most. Caves for consideration can be posted until November 19, 2008, by the cave dwellers themselves or by friends and family members that feel that the time has come for a change.

In addition to the weekly winners, who will be chosen beginning the week of September 29, the ultimate Man Cave winner will be announced on December 2, 2008, at www.IWantMyManCave.com.

Bill Me Later offers products for Man Caves through more than 1,000 online stores, catalogs and travel partners that offer the Bill Me Later(R) payment system. The Bill Me Later alternative payment system allows retailers and travel partners to simplify the payment experience, capture lost sales, increase customer loyalty and maximize profits. Through a single implementation of the Bill Me Later product suite, merchants gain access to a set of technology solutions, including Bill Me Later and its unique integrated marketing programs and financing offers, Bill Me Later(R) Business, and a private label credit card program.

About Bill Me Later, Inc.

Bill Me Later, Inc. is a new breed of technology company, offering next-generation payment and marketing solutions. The company is a leader in the digital payments industry with its popular Bill Me Later(R) product and flexible financing programs. The rapidly growing Bill Me Later network enables top-tier retailers and travel providers to attract high value customers with an effortless payment experience. In the small business sector, Bill Me Later, Inc. is pioneering payments with the Bill Me Later(R) Business service tailored specifically for the small and medium-sized business buyer.

The Bill Me Later, Inc. network includes more than 1,000 online stores, catalogs and travel partners including Amazon, Apple, Borders, Blue Nile, Bluefly, Continental Airlines, eLUXURY, Fujitsu, JetBlue, Overstock, QVC, Toshiba, Toys "R" Us, US Airways, Walmart.com and Zappos. Millions of consumers rely on the safety and convenience of Bill Me Later's payment solutions when shopping online, via phone and in-store.

Founded in 2000, Bill Me Later, Inc. is a privately held company headquartered in Timonium, Md. with additional office locations in Hunt Valley, Md. and San Francisco, Calif. Please visit us at: www.billmelater.com. All trademarks are property of their respective owners.

Cave dwellers compete for extreme makeovers of their leisure time
lairs and a chance to win up to $15,000 of Man Cave essentials